Brands usually pick actors who can relate to their values.
In fact, celebs are associated with those brands whom they personally use.
Two world known brands, JBL and the Body Shop, have chosen new faces to represent them.
Take a look:
1. RANVEER SINGH FOR ‘JBL’
He will endorse a new range of audio products and participate in marketing initiatives to increase JBL’s presence in Indian market.
Apart from being a powerhouse of acting, his extra hyper personality, drive towards creativity and incredible contribution towards music has made him a true JBL ambassador.
2. SHRADDHA KAPOOR FOR ‘THE BODY SHOP’
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Here are some highlights from our Brand Ambassador media launch event today at @fsmumbai! The Body Shop is proud to announce @ShraddhaKapoor as our new Brand Ambassador. While remaining true to our brand’s beliefs and core essence, our new face is emblematic of the modern The Body Shop consumer. Celebrating individual beauty, ethical sourcing and women empowerment with all our supporters today! A big thank you to everyone who showed up and celebrated with us. . . . . . #TBSNewFace #TBSAmbassador #ShraddhaKapoor #EthicalBeauty #CommunityTrade #ForeverAgainstAnimalTesting #CrueltyFreeBeauty
Shraddha personifies natural beauty, glowing skin and is passionate about her work, trying to make a positive difference for Earth and its people. She will represent the Young India especially the strong and confident women of our society. So, it is a natural choice for the cosmetics and skin care brand to choose the ‘Saaho’actor for their brand’s representation.