Brands usually pick actors who can relate to their values.
In fact, celebs are associated with those brands whom they personally use.
Two world known brands, JBL and the Body Shop, have chosen new faces to represent them.
Take a look:
1. RANVEER SINGH FOR ‘JBL’
The superstar of Bollywood, Ranveer Singh is the newest brand ambassador of the audio equipment maker, JBL globally.
He will endorse a new range of audio products and participate in marketing initiatives to increase JBL’s presence in Indian market.
Apart from being a powerhouse of acting, his extra hyper personality, drive towards creativity and incredible contribution towards music has made him a true JBL ambassador.
2. SHRADDHA KAPOOR FOR ‘THE BODY SHOP’
The Body Shop has roped in Bollywood’s millennial icon Shraddha Kapoor as its brand ambassador in India.
Shraddha personifies natural beauty, glowing skin and is passionate about her work, trying to make a positive difference for Earth and its people. She will represent the Young India especially the strong and confident women of our society. So, it is a natural choice for the cosmetics and skin care brand to choose the ‘Saaho’actor for their brand’s representation.