The average millennial’s on-the-go lifestyle is usually characterized by the pillars of fast food, irregular sleep patterns, excessive stress and abundant amounts of coffee. Instead of resorting to pre-packaged convenience foods, tackle your new millennium health challenges with Setu’s supplements.
Every 20-something is on the lookout for quick ways to lose weight and detoxify their bodies. While a regular workout routine and a good diet sounds promising enough, it also requires a great amount of dedication to work those cellulites. Setu’s Lean Lite supplement is all the help you need for weight-related woes. The hero product ‘Eye Max’ offers helpful lutein, zeaxanthin and bilberry to help alleviate the discomfort of eye strain and eye fatigue, promoting the eyes’ ability to function properly. The ‘Your Gut’ probiotic supplement helps restore good gut bacteria by promoting healthy immune function and regulating your metabolism. The enduring wisdom of the ‘prevention is better than cure’ adage lives on with Setu’s roster of all-natural of supplements curated for basic necessities.
Setu is a homegrown natural nutritional supplements brand founded in 2017 by Nihaal Mariwala who carries forward the Mariwala family lineage that boasts of over 200 years of experience in the realm of health and wellness. The brand focuses on the modern problems that we face every day as well as the measures that can be taken to tackle the same.
The idea is to address the health problems faced by the millennials on the corporate hamster wheel, In the two years since its launch, the brand has worked on carrying forward the legacy of the Mariwala family in the nutrition and healthcare space and to capitalize on the gap in the Indian market for a consumer-friendly dietary supplements brand that speaks the language of the millennials to help them with their healthcare concerns. Founded on a solid bedrock of innovation and quality, the brand’s edge in the market stems from its founder’s keen understanding of the healthcare industry and proven consumer insights. Having completed his Bachelor of Arts degree in Government and History at Cornell University in New York, Nihaal proceeded to work at OmniActives’ New Jersey and Mumbai headquarters where he specialised in optimising marketing campaigns and deploying strategic initiatives for the business. His nuanced experience and marketing savoir-faire today translates into an informed approach to dealing with the ailments faced by young millennials in their fast-paced lifestyles. He explains, “Modern lifestyles come with their own set of challenges, including indiscriminate exposure to digital screens, stress, irregular diet and sleep patterns leading to a number of ailments such as visual fatigue, poor immunity and diabetes. This is where Setu comes in with its range of health supplements that merge Potency with Care that nurtures and charges the body for the hyper life of today
The brand’s philosophy is based on its insight into the frenetic lives of modern Indians and how the conventional 9-to-5 routine overflows into a 9-to-9 drill. Setu aims to empower people to live the life they want by tackling the ailments induced by our modern lifestyle, and by nurturing and providing repair through essential nutrients delivered via single and multi-ingredient natural solutions.
Setu has also launched a new product Turme Rich this month. The brand offers a diverse roster of 14 health supplements. The range includes few formulations like their unique product EyeMax for vision protection, Liver Lift for detox, Lean Lite for weight management, Turme Rich for joint health, Fertile Max for male vitality, COQ10 for a healthy heart and Your Gut for immunity protection. Some of their other offerings include supplements that tackle key vitamin deficiencies like Fish-oil, Lutein and Veg Omega 3 to name a few.
