The first-ever intelligent virtual nutrition coach is a breath of fresh air amidst fad diets and ineffective meal plans.
Fitza is a one-of-a-kind mobile app conceptualized to touch the lives of people through health and nutrition, leveraging on technology. Available on both Android (Play Store) and Apple (App Store) platforms, the app is a unique blend of ancient traditional knowledge and modern artificial intelligence.
A human-centered, AI-powered application, Fitza is deeply rooted in delivering personalized & sustainable nutrition plans based on age-old practices, user likes and dislikes, grandma recipes and natural homemade remedies with proven outcomes and most importantly addressing immunity building. It adapts to your body type i.e. body prakriti and doshas and intelligently changes your meal plan to drive meaningful results.
In a nutshell, Fitza enables people with personalized guidance to lead healthier and fulfilling lives, with much easier and mindful changes in their lifestyle.
Fad diets, much like superfoods as well as a one size fits all approach rarely work and are, many a times, counter productive. Food might not be claimed as medicine but it’s miraculous medicinal properties have been witnessed since the beginning of mankind. Having said that, the majority of us are presently learning to ensure better treatment towards our body, mind and soul. For a line of treatment to be sustainable and effective, the plan needs to be personalized and adaptive to your body type. Based on the ancient science of the three doshas/ forces – Vata, Pitta, and Kapha, Fitza allows you to assess the state of your doshas and recommends the right nutrition to balance it.
Celebrity nutritionist Shweta Shah is one of the biggest proponents of this approach to healthy living. In her 15+ years as a nutritionist, she’s helped many renowned personalities from every professional background, counting from sports to art, healthcare to finance, law to engineering and much more. Her unique approach to using natural remedies have driven positive outcomes for them and successfully inspired a balanced and prosperous lifestyle for each of these celebrated beings.
And when we mean celebrated, we speak about everyone who celebrates existence for what it is and that’s one of the missions we at Fitza strive to achieve for our global community and celebrate you by becoming an integral part of your journey.
Shweta and every member at Fitza believes that the wisdom of living in alignment needs to be shared with everyone, seeking for nutritional and lifestyle development.
Given that doctors are working round the clock to restore the balance of health across the world, personalized and outcome driven diet plans like those suggested by Fitza can help people tremendously. Proven to be effective in helping women with PCOS and other chronic hormonal disorders, Fitza’s nutrition care platform can complement and support the efforts of Doctors.
“Fitza is an important step in integrating nutrition care into the care delivery ecosystem and certainly in terms of empowering people with the knowledge of nutrition,” says Sir Dr. Huzaifa Khorakiwala, CEO at Wockhardt Foundation. “We feel proud partnering with them in their mission to make nutrition advice easily accessible and very affordable.” he concludes.
“You’re going to eat every day, no matter what. 99.9% of people will likely try to eat tonight,” “We believe right nutrition is perhaps one of the most impactful things that’s being under-looked.” says Nikhil Behl, CEO at Fitza. “We hope to make great nutrition advice easily available, accessible and affordable to all.”
Team Fitza comprises nutrition experts, technopreneurs, entrepreneurs, who have been part of several zero to one journeys as well as Partners with a common sense of purpose and a deep understanding of the problem that Fitza hopes to solve.
In a world that’s filled with nutrition advice and Instagram-friendly aesthetic diet trends, Fitza’s traditional and unique approach certainly stands out in delivering universal perspective to health and wellbeing.