lyth Design is a Mumbai based boutique design atelier founded in the year 2022, spearheaded byfounder and principal architect Apoorva Shroff. She makes her foray as an entrepreneur with over two decades of experience, including an accomplished innings as a partner at the celebrated reD
Architects. Her expertise has enabled her to steer the “lyth-chapter” forward and create out-of-the- box solutions within the verticals of Architecture, Interior, Product and Graphic Design.
The unique name of the practice takes inspiration from the word “lyth”, translating to a joint that binds and supports movement. Striving better to connect the world through spatial storytelling and clear articulation, this analogy is indeed fitting to its focus. The studio curates novel and tastefully
crafted spaces that resonate with its client’s personalities with great attention to detail.
‘Staying true to the narrative that every design needs to start with a story, the answer is always simple-Every decision is a conscious choice.’
It is this ecosystem that influences lyth’s approach and work ethos to every project they undertake,
setting them apart from the rest in the industry.
Since its inception, its repertoire of works has gained immense traction amongst a growing roster of noteworthy clients like actor Madhuri Dixit, Prestige, Supreme Builders, Jindal Poly Films, and Central Square Foundation, to name a few. In addition, the studio’s work has been showcased across some of the most prominent design publications like Architectural Digest, Elle Decor and mainstream media like Hindustan Times, Times of India etc.
