IPL Auction 2021 is scheduled to start today but ahead of the ceremony King XI Punjab has officially changed its franchise name.
Now to be touted as Punjab Kings, the announcement for the same was dropped through a social media post that reads: “Nave andaaz hor wakhre josh de naal swagat karo #PunjabKings da” along with the new logo of the team.
— Punjab Kings (@PunjabKingsIPL) February 17, 2021
Talking about the change in the brand identity, Satish Menon, CEO of Punjab Kings also stated: “Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself. The change in brand identity is not about changing our brand ethos but celebrating our one-ness as we stand in unit like a family. The new logo honors the liveliness and vibrancy of the brand and provides modern elements, while we stand out from rest of the teams.” while the team’s captain KL Rahul embraced the change and hoped for a good fortune for the team.
— Punjab Kings (@PunjabKingsIPL) February 18, 2021