Indian Premier League’s one of the most successful franchises Mumbai Indians after ruling in this year’s event and writing the history, have also reinforced their digital presence.
The five times IPL winners Mumbai Indians has become a fast emerging global team and have also established itself as the most engaging IPL team on digital platforms for the third consecutive season.
To accomplish it, Mumbai Indians throughout the year kept launching innovative virtual fan engagement initiatives like ‘MI Live’, ‘Paltan Play’, ‘Virtual Wankhede’ and ‘MI Buddy’. While each initiative was designed with the concept of ‘One Family’ motto, the MI captured fans’ imagination by helping them interact with Rohit Sharma and his boys effectively.
It was also the first team to use a WhatsApp bot ‘MI Buddy’ to connect with its fan base and received over four million messages from over 200K users during the course of the season, with ‘MI Quiz’ being the best-participated activity.
On this consistent achievement Mumbai Indians spokesperson expressed his gratitude to the fans and stated: “We are grateful and humbled to have an enviable force of our Paltan behind our boys. Our Paltan are the real source of our motivation in our endeavour to step up our efforts in every aspect both on and off the field. The Paltan are our real heroes. Mumbai Indians’ success on the digital front during this unique IPL season is testament to pioneering stature and following of our club across the globe.”
Hattrick! Thank you, Paltan for leading us to yet another victory! 💙
— Mumbai Indians (@mipaltan) December 23, 2020