Embracing the medium of sustainable packaging is imperative in the lights of environmental concerns and climatic change. Especially in the beverage industry where packaging of the product is one thing that substantially harms our environment. In the wake of alarming conditions, consumer patterns project a shift towards zero waste products or packaging products. Hence, it’s more important than ever for the key players to hold on to sustainable ways of packaging and selling their products.
Aman Rastogi, Founder of Zenzi, India’s first botanical and fresh fruit infused sparkling water, believes that this shift will storm the beverage industry. Companies are probing into the recyclable packaging space by investing in research and development of designing sustainable packaging. PET is taking the reins in the beverage industry as this kind of plastic is easier to recycle. With a burgeoning number of 30 billion of plastic bottles existing PET is the answer, as it’s recycled from once existing bottles, cutting back on single use plastic.
To walk with the current times, Aman Rastogi’s brand- Zenzi, is fashioned into PET bottles and this fun filled sparkling water is 100% vegan. All of it to move in the right direction. Zenzi urges everyone to not only focus on a person’s health but the health of our planet too. Hence, they believe in “Together let’s Zenzify the world”
Zenzi was the outcome of Aman Rastogi’s acute and detailed observation; there exists a dearth of affordable and flavourful sparkling water in the country. However, since leading a healthy life is quickly becoming a priority, relishing in soft and sugary drinks seems to be an unhealthy option. In order to provide an alternative to the soft and sugar loaded drinks, Aman came up with the idea of launching Zenzi – a naturally flavored sparkling water. The mantra of ‘Growing together with nature’ represents Zenzi in all totality, as it firmly believes in mindful healthy choices, for a better living and a better future inclusive of all.