In the fast-paced times that we are living in, health challenges are on the rise, due to unhealthy lifestyles, lack of proper exercise and nutrition, or due to too much screen time. Poor dietary intake, increased blue light exposure, eye muscle fatigue and inactive lifestyle are contributing to blurring of vision and other eye illnesses. Eyes need adequate nutrition and rest. To improve eye health and maintain clear vision, certain nutrients are extremely essential for consumption.
Wellbeing Nutrition, India’s leading research-based wholefood nutrition company, has launched the World’s first all-natural Eye Vitamins, called ‘Melts Eye Care’. Created under their Globally popular brand Melts® that uses advanced nano technology to deliver vitamins directly into the blood-stream and making them more bioavailable and bioactive than traditional capsules & tablets. The product is highly effective in protecting the eyes from retina damage, strain, eye muscle fatigue and blue light irritation.
Commenting on the launch, Avnish Chhabria, Founder, Wellbeing Nutrition, says: “Reports say that India is home to 23.5% of the world’s blind population, and cataract and glaucoma are the most common causes of blindness. Moreover, the pandemic-induced remote work and learning have resulted in increased dependence on various screens, leading to multiple eye problems. Vision problems are further exacerbated by irregular eating habits, poor food quality and low physical activity. Therefore, it is extremely important to provide essential multivitamins to maintain healthy eyes.”
He adds: “Our latest product, Melts Eye Care is the world’s first Natural Eye vitamin is made with Lutemax2020 ®, a patented extract containing all three nutritionally relevant macular carotenoids – Lutein, RR-zeaxanthin and RS-zeaxanthin. Naturally derived from marigold flowers, Lutemax 2020® unique combination of carotenoids is backed by multiple clinical studies, delivering huge health benefits for the eyes. We are sure that like always, we will again receive a great response for Melts Eye Care from our consumers.”
Studies have confirmed that Lutemax 2020® is a proven formula to boost eye health, and the macular carotenoids present in it offer huge benefits for prolonged blue light exposure, help in stress, mood and sleep quality, along with improving overall skin health and cognitive support. Lutemax 2020® is an award-winning, clinically backed and IP-protected extract that is naturally derived from Marigold flower. The Lutemax 2020 research highlights the relevance of macular carotenoids for benefits important to today’s consumers including the BLUE study, sleep quality, stress and mood support, skin health, cognitive support and safety.
Eye Care Melts has been launched in several markets, including India, USA, UK, Singapore and the UAE. The product is available across 1200+ Modern Retail Stores along with leading Pharmacy chains in India like WH Smith, Relay, Natures Basket, Apollo Pharmacy, 24*7, Health & Glow and Lakme Salons. It is also available on online platforms such as Amazon, Flipkart, Pharmeasy, Healthkart, Nykaa, and the company website www.wellbeingnutrition.com
About Wellbeing Nutrition
Founded in 2019 by nutrition entrepreneur Avnish Chhabria, Wellbeing Nutrition is a leading research-based wholefood nutrition company that uses plant-based ingredients to deliver wellness to individuals with fast-paced, active lives. Co-Founder, Saurabh Kapoor, joined the team in 2021. Wellbeing Nutrition provides organic, non-genetically modified vitamins and minerals that are not chemically synthesised.
Creating powerful combinations of vitamins, minerals and nutrients, Wellbeing Nutrition uses new cutting-edge pharma technology and Nano Technology in innovative formats to provide nutrients in more Bioavailable and bioactive formats to ensure optimal delivery of active nutrients in the body. The team works with more than 20 leading researchers across the globe, including Dr. Rainer Duchmann, leading Gastroenterologist from Germany, Dr Anne Marie Fine, an award-winning researcher from the USA, Dr Paula Simpson, Biochemist, Scientific Evaluator for Health Canada, and many more.
The brand has a unique product offering for customers across their entire lifecycle management to battle daily lifestyle issues, from Gut, Skin, Immunity, Detox, Hair and Weight Management. The main product lines at Wellbeing Nutrition include Daily Wellness (Daily Greens, Matcha Tea, Vitamin C, and Grandma’s Kadha), Functional Nutrition (Melts Hair, Sleep, B12, and D3) and Kids Organic Nutrition (Melts – Multivitamin, Probiotic, Omega, Immunity, Vitamins B12 and D3). The products are all manufactured in an FDA & GMP approved facility.
Ingredients are sourced from 17 countries and over 200+ natural/organic farms and companies with certified/patented and clinically studied data on each of the nutrients. With a holistic approach to healthcare, Wellbeing Nutrition caters to various aspects, including mind, body, food, exercise, sleep, emotional wellness, spirituality, and nature.