Wellbeing Nutrition, India’s fastest growing Plant-Based nutrition company, has launched the world’s first 100% USDA Certified Organic and plant-based melts® Oral Thin Strips range for kids. As a delight for kids, there are two distinct ranges launched that feature fan-favourite Marvel Super Heroes Iron Man, Captain America, Hulk, Black Panther, Thor and beloved Disney characters Anna, Elsa and Olaf on pack.
This 3-year-old start-up is helping parents address their child’s nutritional needs, while also helping kids above the age of six enjoy their daily supplements. The kids’ nutrition ranges have been formulated and developed in collaboration with Paediatricians, Doctors and Nutritionists from the USA to build clean nutrition supplements that will nurture their little bodies through nature. Nutrition-conscious parents will be happy to know that this range has been consciously and meticulously crafted using all organic plants, fruits, veggies and herbs sourced from over 20+ farms globally to ensure kids get the cleanest of what nature has to offer; not chemically synthesised/genetically modified vitamins. They will also like that the range is 100% sugar-free and made only using Monk Fruit and natural fruit extracts to ensure they are as delicious as they are nourishing.
Speaking on the launch, Avnish Chhabria, Founder of Wellbeing Nutrition, stated, “The aim was to find a nutritious solution that had enhanced bioavailability, used only bioactive ingredients, and were also appetising for children. After over 2.5 years of fruitful research, we’re proud to bring you the first-ever, best-in-class organic, and 100% plant-based supplement in Asia, consisting of Multivitamins, Omega, Probiotics, B12 & D3, and a Clinically Studied Immunity Booster.”
Kids have always put up a fight to take their medicine, but with this easily-dissolvable strip format, they don’t need to swallow or chew tablets, since it melts on contact with saliva. To make it even more enjoyable for kids, the strips are available in all-natural, fruity flavours like tropical berries, Valencia orange, mango, cherry, strawberry and mint.
Each of these kids’ nutritional supplements targets different needs and dietary shortcomings.
– melts® Advanced Immunity, like the name suggests, strengthens the immune system with the help of Natural Vitamin C, Zinc, D3 and Wellmune® – a yeast beta glucan clinically proven to strengthen kids’ immune system
– melts® Active Probiotic with 7 billion live active cultures and prebiotic fiber helps children fight digestive problems by fortifying the good bacteria in their gut.
– melts® Mighty Omega 3 (EPA/DHA) from Vegan Micro Algae and Lutein from Marigold Flowers help build cognition, memory and prevent digital eye strain
– melts® Natural B12 + D3 helps absorb more calcium, making kids’ bones and teeth stronger.
– melts® Multivitamins with Iron and 16 Vitamins & Minerals gives children the benefits of all vitamins and nutrients essential for growth and development.
By combining technology and nature along with featuring several popular Disney and Marvel characters on-pack, Wellbeing Nutrition is poised to take the market by storm and play a vital role in promoting a healthy lifestyle in kids.
About Wellbeing Nutrition
Founded in 2019 by nutrition entrepreneur Avnish Chhabria, Wellbeing Nutrition is a leading research-based wholefood nutrition company that uses plant-based ingredients to deliver wellness to individuals with fast-paced, active lives. Co-Founder, Saurabh Kapoor, joined the team in 2021. Wellbeing Nutrition provides organic, non-genetically modified vitamins and minerals that are not chemically synthesised.
Creating powerful combinations of vitamins, minerals and nutrients, Wellbeing Nutrition uses new cutting-edge pharma technology and Nano Technology in innovative formats to provide nutrients in more Bioavailable and bioactive formats to ensure optimal delivery of active nutrients in the body. The team works with more than 20 leading researchers across the globe, including Dr. Rainer Duchmann, leading Gastroenterologist from Germany, Dr Anne Marie Fine, an award-winning researcher from the USA, Dr Paula Simpson, Biochemist, Scientific Evaluator for Health Canada, and many more.
The brand has a unique product offering for customers across their entire lifecycle management to battle daily lifestyle issues, from Gut, Skin, Immunity, Detox, Hair and Weight Management. The main product lines at Wellbeing Nutrition include Daily Wellness (Daily Greens, Matcha Tea, Vitamin C, and Grandma’s Kadha), Functional Nutrition (Melts Hair, Sleep, B12, and D3) and Kids Organic Nutrition (Melts – Multivitamin, Probiotic, Omega, Immunity, Vitamins B12 and D3). The products are all manufactured in an FDA & GMP approved facility.
Ingredients are sourced from 17 countries and over 200+ natural/organic farms and companies with certified/patented and clinically studied data on each of the nutrients. With a holistic approach to healthcare, Wellbeing Nutrition caters to various aspects, including mind, body, food, exercise, sleep, emotional wellness, spirituality, and nature.