If you want to get in the mood for the coming festival season, drop in at Shades of India stores for some festive cheer! Their festive collection ‘18 on display at a pop up at Shades of India, Noida Delhi NCR for both home and fashion, was a balanced blend of antiquity and modernism. With an array of colour combinations, patterns and design techniques, the collection not only celebrates the conventional festive mood but also has a touch of contemporary.
This was also the debut for their first men’s collection, in collaboration with Anupam Poddar called Duet. Duet blends the quirk of Anupam with the frisky simplicity of Shades of India. With ethnic classic kurtas, semi-formal Nehru jackets and shirts in a modern twist, Shades of India’s first men’s collection is all about stepping outside the comfort zone to experiment with various textures and patterns in tones of grey, blue and white, thus imbibing the festal mood with freshness.
The women’s collection Bebali which in Indonesian stands for the ceremonial attire for Gods.is inspired by the heritage and textile culture of the island of Bali. The collection uses luxurious fabrics of silk and velvet in intense hues like mahogany, cinnamon and fuschia finished with hints of lustre through zari work and gold foiling to radiate a sense of opulence. The collection includes versatile separates of classic sarees, contemporary kurtas and playful shararas in ethereal silhouettes that are comfortable yet perfectly suit Indian celebrations.
Adding to the antiquity of the collection are exquisite accessories of frame bags and neck pieces in colours and textures borrowed from nature Also on display is a rich repertoire of home accents, cushions and bedspreads in bright hues suited for this time of the year.
Shades of India is lead by the husband and wife team of Mandeep Nagi (Design Director) and David Housego (former UK journalist), the brand combines contemporary design with the inspiring workmanship of traditional craft. The uniqueness of its style lies in the texturing of fabrics, the coordination and contrasting of colours, and the inventive, unexpected use of surface treatment. The stylish pop up also boasted a chefs table specially curated by David Housego who put up a delectable spread of dips, salads, mains and desserts for the guests.
Founded almost two decades ago, Shades of India has built up a strong international reputation and has sold to leading department stores around the world including Harrods and the Conran Shop in the UK, ABC and Gumps in the US, Le Bon Marche in Paris, and Lane Crawford in Hongkong. The company has participated in major international fairs including Maison et Objet in Paris and the New York Gift Show.
Building on its international reputation, Shades of India established its own first stand-alone retail store in the Meharchand Market in New Delhi in 2012 with a full range of apparel, fashion and home accessories and home furnishings. Shades of India now sells through over 10 outlets in India including Good Earth stores and the Jaypore on-line site.
