Reebok, the subsidiary of German Sport-giant Adidas, has announced its new face from B-Town as its brand ambassador, and it’s none other than Varun Dhawan. The Student of the Year famed actor, is known for his disciplinary fitness regime, representing the ethos of the company.
Reebok India described Varun, as the perfect symbol of versatility and a perfect combination of style, fitness and confidence. Unveiling the new face of the company, Reebok tweeted, ‘Confident. Defiant. Unique. Nothing better that describes our new brand ambassador @Varun_dvn! Inspiring everyone to push boundaries and embrace the change, he is the true definition of #SplitFromThePack. We couldn’t be more excited about this! #ReebokXVarunDhawan’
Confident. Defiant. Unique.
Nothing better that describes our new brand ambassador @Varun_dvn!
Inspiring everyone to push boundaries and embrace the change, he is the true definition of #SplitFromThePack.
We couldn't be more excited about this! #ReebokXVarunDhawan pic.twitter.com/mUyOF2Z5vu— Reebok India (@reebokindia) July 16, 2019
He is a symbol of versatility. Someone who is a game-changer.
Let’s welcome the one who packs the perfect combination of fitness, style and confidence.
Are you ready to #SportTheUnexpected?
Stay tuned for more! pic.twitter.com/c08T347E5K
— Reebok India (@reebokindia) July 15, 2019
In collaboration with Varun, company is also launching its biggest campaign on Sole Fury, a dynamic new silhouette. The Sole Fury campaign captures the essence of Reebok’s iconic classic styles and projects them into a contemporary world, creating a true amalgamation of present-day technology and vintage styles.
Varun Dhawan is thrilled to be a part of his favorite fitness brand and said, ‘We’ve only just begun!’
-We’ve only just begun! Thrilled to be a part of my favorite fitness brand @reebokindia ! Iv been a big fan of @Reebok since they are associated with the #ufc
Gear up to #SportTheUnexpected #ReebokXVarunDhawan pic.twitter.com/moWOUWzayd— Varun Dhawan (@Varun_dvn) July 16, 2019
The Brand has recently, also brought in Katrina Kaif as its brand ambassador. The sports brand is banking on the star’s popularity to drive sales of its products in the Indian market. The brand was earlier endorsed by actor Kangana Ranaut and Shahid Kapoor.
It could not get any better than this!
She is strong, confident and embodies the true spirit of #Reebok.
Here’s welcoming our new brand ambassador #KatrinaKaif. ✨
Get ready to #SportTheUnexpected!#KatrinaXReebok pic.twitter.com/PEDDSD2K0L— Reebok India (@reebokindia) July 3, 2019
