ADIDAS LAUNCHES AN INNOVATIVE SCANNABLE FILM ‘QR TO QATAR’ FOR THE FIFA WORLD CUP™ WITH BOLLYWOOD SUPERSTAR RANVEER SINGH

• adidas launches a first-of-its kind scannable ad film ‘QR to Qatar’, ahead of the FIFA World Cup™ featuring brand ambassador & football fanatic Bollywood superstar Ranveer Singh • adidas gives consumers a chance to win many exciting prizes, including…

ADIDAS REVEALS ITS LINEUP OF FEDERATION KITS FOR THE FIFA WORLD CUP 2022TM

• The stories of six nations are captured and expressed through adidas’ innovative Home and Away federation kit designs for the world’s biggest sporting stage. • With performance and sustainability the top priority, a consistent design approach has been taken…

ADIDAS UNVEILS ITS LARGEST STORE IN BENGALURU

Leading sportswear giant adidas unveiled their largest store in Bengaluru, located at the heart of the city- Brigade Road. The store is a blend of multiple digital touch points and embodies the future of retail experience for consumers. Spread across…

adidas celebrates the start of adiclub Member’s Week with one-of-a-kind rewards and offers

adidas announces the start of Member’s Week, a weeklong digital festival from 1-7 April, packed with exclusive rewards & offers for its adiclub members. As part of the move showcasing its gratitude towards adidas supporters, the brand provides its members…

THE NEXT GENERATION OF MATERIALS… FROM WASTE

FASHION FOR GOOD’S LATEST PROJECT TRANSFORMS AGRICULTURAL WASTE INTO FIBRES Today, Fashion for Good launches the ‘Untapped Agricultural Waste Project’ to validate and scale technologies that can successfully transform agricultural waste into sustainable textile fibres. With catalytic funding provided by…

ADIDAS’ “BRA REVOLUTION” UNVEILS THEIR MOST INCLUSIVE RANGE OF SPORTS BRAS YET!

• Studies have shown inadequate breast support leads to movement-related breast pain in nearly half of female respondents, whilst over 90% of women have been reported to be wearing the wrong size sports bra • To better support the specific…

Contemporary trends drive demand: Corporate Gifts Show 2022

Even whilst a majority of sectors were affected by COVID-19, the gifting industry expediently continued to climb the growth charts on the back of health, wellness and other value-driven products. Gearing up for its 2022 edition, Messe Frankfurt India’s collocated…

Manika Batra joins adidas’ elite athlete roster with the launch of its ‘Impossible Is Nothing’ Campaign

India No.1 Women Table Tennis player Manika Batra signs with adidas to empower women and enable them to see possibilities in the world of sports Leading sportswear giant adidas continues to celebrate and boost women in the world of sports…

ADIDAS CREATES NEW POSSIBILITIES FOR WOMEN IN SPORT WITH ITS BIGGEST EVER COMMITMENT TO INNOVATION, ATHLETES AND FUTURE GENERATIONS

Powered by the attitude of Impossible Is Nothing, the brand accelerates its mission to create real, lasting change for women in sport. This season sees the launch of major new women-focused innovations, alongside enhanced support for established and emerging athletes,…

ADIDAS PARTNERS WITH INDIAN MEN’S FOOTBALL VICE CAPTAIN – SANDESH JHINGAN TO INSPIRE THE YOUTH OF THE NATION.

Indian men’s football team vice-captain Sandesh Jhingan has signed a multi-year deal with adidas adidas and ace Indian football player Sandesh Jhingan have signed an endorsement contract to inspire young football players and create a positive change through the power…

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