Fashion Design Council of India’s (FDCI) partnered with Liva of the Aditya Birla group to present India’s first Green Heart Fashion Show to introduce the concept of sustainability to the fashionable world. The idea was to break the myth about eco-friendly materials and also educates the users about the need for the utilization of sustainable materials to avoid environmental hazards in the future.
The Green Heart Fashion Show had well-known designers: Rina Dhaka, Sahil Kochhar, Shalini James and Samant Chauhan participating and creating fluid garments. The show reconciled sustainability with the fashion industry, ethics and responsibility with beauty, luxury and comfort with style and elegance. The collection shattered the myth of sustainable clothing being boxy, stylishly textured, and fashionable while highly breathable.
Since textiles consumption is rising rapidly with the emergence of fast fashion, the fashion industry needs to realize the importance of sustainability.
Here is what the designers showcased:
Rina Dhaka – Since red is the colour of blood it has historically been associated with sacrifice, danger and courage. The colour of passion and drama. As red attracts the most attention and is associated with strong emotions such as love and anger and black is the colour of mystery. It conveys pessimism and it is one colour which speaks in many different forms. It is truly up to us what we choose to keep and what to let go. Florals are no longer sweet, mix and match is the charm. distortion of lines and distortion of prints with old tribal prints which come from Bandhej. Cowl necks, Big shoulder, Big sleeves, Asymmetrical skirts, checks
Shalini James – Chitrakoot, a forested hill in Madhya Pradesh is often called a hill of wonders. Fabled to hold a blue, illuminated lake in its caverns, accessible only to the truly pure of heart, Chitrakoot, with its thick, dark woods, narrow ridges and gurgling streams has for long been the perfect sylvan setting for many a legend and lore that set childhood dreams afire.
The collection, Chitrakoot, is inspired by this ancient forest and is closer to nature in more ways than meet the eye. Its fabric is eco-friendly made from wood sourced from FSC certified forests. Its inherent fluidity and high receptiveness to colour make it ideal for a palette of dark, mysterious forest colours in natural dyes, like jackal brown, peacock blue, berry red, acai green and sultry indigo – so reminiscent of the River Mandakini snaking through the forest on a moonlit night.
In this collection, the resist-dyeing and block-printing techniques of Bagru, in Rajasthan, come to life with new innovations and design inputs. Chitrakoot brings together a sensuous interplay of deep forest hues, a wild mating of foliage prints,
