Pink City by Sarika’s latest collection Suramya, celebrates the City of Joy in “beautiful” silhouettes

Home is where the heart is… Akin to this famous saying, Pink City by Sarika brings a piece of her home, the City of Joy – Kolkata to her latest collection Suramya. Suramya, which translates to beautiful, is a collection…

Bidding adieu to a tough year with an ode to hope, Sanaz 2.0 is a celebratory mood for the new You…

…so ring in 2022 with a bolder, brighter and bubbling Sanaz 2.0 from the house of Pink City by Sarika. A brand built on passion and purpose to place Indian textiles and crafts into the modern woman’s wardrobe, the Sanaz…

Top Co-ord Sets for Every Occasion

As the festive season continues to create excitement and the new year vibe adds to the celebratory spirit, the thought of enjoying quality time with your loved ones, binging on your favourite sweets and celebrating the festivities in your favourite…

Couture Runway week season 4 Emphasis on Business for Next Generation Designers

Couture Runway Week held its 4th season at Crown Plaza Okhla New Delhi and showcased collections from over 45 designers. GFF Couture Runway Week, which concluded its winter festive Edition 2021, invited designers from across India for two days of…

LABEL Ritu Kumar announces Shanaya Kapoor as the face of the brand

Bollywood’s youth icon, Shanaya Kapoor joins the #LabelSquad as the face for Label Ritu Kumar. Continuing the #JustDanceWithLabel series, Shanaya is emblematic of a youthful, global personality. The collection is presented as a dance ensemble and continues in the tradition…

Label Archana Shah’s resort wear is the pop colour you need this festive season.

Archana Shah Bringing the fun and festive vibe to resort wear is label Archana Shah’s creations! With eloquent silhouettes complementing prints that make a bold statement, label Archana Shah’s ensembles are a breath of fresh air to adorn this festive…

Mohey celebrates the happy union of marriage with KANYAMAAN

The digital film campaign strives for a balance between tradition & equality Watch the digital film here: https://youtu.be/PmCSjllj7KU In India, weddings are all about rituals and traditions that bring about a happy union. These age-old rituals have been an intrinsic…

Celebrate the good ol’ days with Pink City’s new festive collection Sanaz

Live while you’re young… …because those memories stay with us forever. Weaving the magical days of our youth in something beautiful is label Pink City by Sarika’s upcoming festive collection Sanaaz. Sanaaz, which means full of grace, is label Pink…

Introducing the Autumn Winter’21 Store on Amazon Fashion

It’s already the season of cozy plaid skirts and pumpkin spice everything. As life slowly picks up pace, we can also start rediscovering fashion and integrate fall colors in our wardrobes. Given the times we are in, it is essential…

JAYPORE celebrates the auspicious festival of Ganesh Chaturthi with the launch of limited-edition Gajgamini collection

Hand-painted Kalamkari art and Ganesha motifs adorn the new collection The festive season has commenced with one of the highly auspicious days in the Hindu calendar – Ganesh Chaturthi. Inspired by the radiance of the festival, JAYPORE has unveiled Gajgamini,…

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