Bollywood’s youth icon, Shanaya Kapoor joins the #LabelSquad as the face for Label Ritu Kumar. Continuing the #JustDanceWithLabel series, Shanaya is emblematic of a youthful, global personality. The collection is presented as a dance ensemble and continues in the tradition of the brands’ #JustDanceWithLabel series.
Amrish Kumar, Managing and Creative Director at Ritu Kumar says, “Shanaya’s bold, joyful spirit is infectious on the screen. She has a great sense of style and being a natural dancer, she was the ideal face for LABEL.”
Commenting on the association, Shanaya says, “Label Ritu Kumar is the epitome of being spontaneous & stylish mixed with a little fun and embraces my edgy yet carefree vibe extremely well. It’s all about being comfortable in your own skin and that’s what I believe in most. I’m very grateful and super excited to be the face for the brand!”
In the campaign video, she sports 3 key looks from the Autumn Winter’21 Collection:
Look 1: Floral printed velvet dress with a Floral printed velvet crop jacket
Look 2: Floral printed velvet dress with a Studded tie-up waist belt
Look 3: Sequin dress
The campaign video can be downloaded here.
This season at Label, we are introducing Athleisure as a core line in a variety of printed and solid co-ords. Simple, functional and on-trend, these twin-sets bridge the gap between comfort & fun. The season will also see us launch a collection replete with diaphanous lace, cut-work and florals in cosy fabrics like suede, jacquard and knits. The rich color palette presents a new take on deep blues and greens along with warm tones of rose, mustard and yellow. Perfect for the party season will be our selection of velvet and sequin structured dresses, both alluring yet edgy. For denims, expect new shapes and figure-flattering fits in paper bag waist and wide leg styles. Keeping in with the Season, Label will introduce all-new printed puffers, cute pullovers, and textured stoles and scarves that are perfect to keep you warm during the long winter months.
The collection is available across India and internationally in Label Ritu Kumar stores & online at www.labelritukumar.com
Label Ritu Kumar, which was launched back in 2002, is a designer brand for young urban Indian women. Label’s Influences are global and yet its identity is the perfect amalgamation of Indian and Parisian designs.