The digital ad campaign, Shor Abhi Baaki Hai will go live with the Asia Cup 2022 series on Hotstar, starting today
Noise, India’s leading connected lifestyle tech brand, today released a brand new campaign Shor Abhi Baaki Hai, featuring the renowned cricketer and brand’s ambassador Rishabh Pant, to celebrate its leadership in the smartwatch industry. Noise became India’s No.1 watch-based wearable brand for eight quarters as per IDC. The new digital ad campaign celebrating the success is going live today, with the most awaited Asia Cup 2022 streaming on Disney+ Hotstar.
With the campaign, Shor Abhi Baaki Hai, marks brand’s victory of maintaining the No.1 position in the smartwatch category for the eighth time, with a stronger resolution to spearhead the smart wearable space henceforth. Noise’s digital ad campaign depicts the brand’s emotion of staying driven and highlights that being a champion has always remained at the core of the brand’s DNA, further symbolised by Rishabh Pant’s dedication, versatility, and diligence as a sportsperson.
Gaurav Khatri, Co-Founder of Noise said, “We at Noise believe that our achievement is not just ours but shared by the millions of consumers who supported our vision as a made-in-India brand and inspired us to achieve and uphold our leadership position in the industry. The new campaign echoes the brand’s spirit and commitment to continue serving the nation with a stronger foothold.
Noise’s partnership with Rishabh Pant goes a long way, bringing in the right blend of passion and championship. We are proud to share our celebration with the natives of the country as we set the pitch for India’s victory at the upcoming Asia Cup 2022.”
Rishabh Pant, Cricketer said,“As an Indian, it makes me proud to see our country moving towards global leadership, be it sports or technology. I congratulate Noise on the big win as I cherish our strong partnership. Delighted to be a part of this victorious journey and I am sure this is just the beginning.”
Noise’s digital ad campaign will run during the Asia Cup 2022 match series, live streamed on Disney+ Hotstar starting today, 27th August.
The IDC’s India Monthly Wearable Device Tracker, August 2022 highlights the skyrocketing demand for wearables in lately. With around 24 million wearable devices shipped in Q2’2022, Noise led the watch-based wearables category with a 28.5% share in 2Q22, with 300% YoY growth annually. Recently, Noise also ranked among the Top 5 Smartwatch brands globally, as per the latest Counterpoint report, Global Smartwatch Model Tracker.
Noise was founded with the mission to democratize connected lifestyles for Indians. With consumer centricity at its core, Noise has constantly come up with industry-leading and path-breaking innovations in audio, wearable tech, and connected tech. With 9 industry-first innovations to our credit, the company forges its way into the future with a heightened sense of co-creation and innovation in products.
Noise makes the latest personal technology accessories available and affordable to young Indian consumers. The company has been listed as the bestselling brand on Amazon and Flipkart for four years in a row and in 2019, Noise was the biggest Indian seller of wireless earphones in the country. Currently, it is amongst the top three leading TWS brands in India. Noise is also recognized as India’s No.1 Wearable Watch Brand for the last 8 quarters by IDC Worldwide Wearable Device Tracker and Counterpoint Research, reinforcing its position as a category leader. The brand is also aiming at global leadership as it is now no. 1 in APEC and no. 3 in the world when it comes to the basic smartwatches category.