Mahak Group has launched a new campaign, ‘Mint Nahi Hint Hai’, for its trademark candy Mint Choc On. Mahak Mint ChocOn is a one-of-its-kind candy with mint favoured outer shell and delectable, chocolate filled centre. The TVC stars actress Janhvi Kapoor and beautifully encapsulates the emotions of a young couple on their first date.
The film opens to a late evening setting, where Janhvi and a boy are sitting by a hilltop ledge for their first romantic date. Both of them being clueless about what to do on the first date, Janhvi Kapoor breaks the awkward silence. She asks, “So, aur kya karte hain first date pe?” to which the guy replies, “Pata nahi, mera bhi toh first time hai.” Then, Janhvi passes him a Mahak Mint ChocOn candy, he replies, surprised, “Mint?” Janhvi shyly replies, “Ye Mint Nahi Hint Hai.” Taking her subtle hint, the boy eats the candy and leans towards Janhvi.
Mr S K Jain, CEO & MD, Mahak Group said, “Today, it is of utmost importance for brands to come up with innovative offerings in order to create a recall and a strong customer base in the market. We launched Mint ChocOn keeping that in mind. Mahak Mint ChocOn is a novel concept, with a hint of playfulness and whimsy. Our campaign is aligned to the core essence of Mahak Mint ChocOn. We employ German technology in manufacturing the product. From a teenager to a young working professional, Mint ChocOn is an offering that’ll appeal to everyone. We feel that someone as vivacious and full of energy as Janhvi fits in perfectly and is an ideal choice to be our brand ambassador. We are ecstatic to have her on board.”
On associating with Mint ChocOn, Janhvi Kapoor said: “I have always had a bit of a sweet tooth, in fact, I can have sweets any time of the day! Whenever my parents were happy with Khushi and me, they would spoil us with candies and chocolates. That’s why I am happy to associate with Mint ChocOn. It is such an innovative concept and I’m sure, Mint ChocOn is soon going to be a crowd favourite.”
Production House: Passion Films Production House and Celebrity Management Company
Producer: Ricky Singh Bedi
Protagonist: Janhvi Kapoor