Revolutionizes the online and physical retail shopping experience in a disruptive AI offering
ITC’s Engage, one of India’s top fragrance brands today announced the launch of anAI tool, Fragrance Finder, a technology enabled experience which aids selection of fragrances based on the consumer’s responses provided on personality, gender identity and occasion of usage.A potentially industry disruptive initiative, the current retail landscape for fragrance shopping requirestesting and trying on perfumes before making a purchase decision. The toolre-imagines the shopping experience for the fragrance categoryto bring in dimensions of one’s lifestyle and occasion of use as a part of the purchase decision. The algorithm of the Fragrance Finder maps the responses given by the consumer on gender identity, the personality, preferences and usage occasion to determine afragrance that the consumer may like. The Fragrance Finderwill be available both at retail and ecommerce stores across India.
Engage’sFragrance Finder, developed by ITC Life Sciences and Technology Centreutilizes a technology interface to match a fragrance to the consumer. Once the QR code is scanned or the following link is clicked (https://www.engagedeo.com/search/) by the consumer, it leads the consumer to a finder platform to respond toa few questions. Responses tracked accordingly providea selection of fragrance options which the consumer may like. Sitting on the cusp of technology and personal care product choices, the new AI tool offers a personalised shopping experience aimed at potentiallyreinventing the fragrance category in India.
Commenting on the launch, Mr Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “Consumer choices have changed manifold with the growth of ecommerce and large format stores. With the plethora of choices available, consumers often find it difficult to purchase the right fragrance specially in ecommerce led marketplaces. Engage Fragrance Finder is an AI powered tool to recommend the best choice to the consumer and aid in making an informed decision.”
Experience fragrance finder: https://www.engagedeo.com/search/
“Engage continues its journey on innovation in the fragrance category with the launch of the Fragrance Finder. AI is the name of the game and Engage has attempted to make shopping for fragrances fun, easy and engaging. Being a consumer, I could have never imagined that we could actually depend on technology to recommend fragrances for us basis our lifestyle choices!Iam very excited about this latest offering and sure that the consumers will enjoy this too.” said Brand Ambassador and youth icon, KartikAaryan.
“It is really exciting to seeEngage evolvingcontinuously bringing to us this exciting Fragrance Finder. Thetoolis easy to navigate and Ioften find myself checking the tool when looking to purchase my next fragrance! Engage has upped their ‘engage’-ment quotient with the tool and I enjoyed the process of being recommended a scent basis beyond just a sense of smell! I really hope consumers enjoy the journey of choosing a fragrance as much as I did.” Said Brand Ambassador and Youth icon,Tara Sutaria.
The algorithm is proprietary to ITC and has been developed basis extensive research and technology. Engage Fragrance Finder technology is a combination of two principles gamification & personalization, the tool uses technology to bring the fragrance expertise of the Brand straight to the consumer through a few clicks. Hence, the Fragrance finder enables and gives the consumer more power to make choices in the increasingly digital world of shopping.
For more information visit https://www.instagram.com/engagebyitc/
