Menstrual Hygiene Day is celebrated on May 28 to raise awareness on the importance of good menstrual hygiene worldwide. This year on Menstruation Day, women entrepreneur and feminist, Ms. Anupriya Kapur creates conversations with her brand, Imbue, to shed light on this oft tabooed topic – intimate feminine hygiene.
Anupriya shares how it is important to understand our body and know how to take care of it. As women, our intimate area must be cleansed most gently as they are quite sensitive; that is why she created Imbue intimate hygiene foam. It is made from sustainable and naturally-derived ingredients like Tea Tree, an effective antiseptic agent, Neem, the go-to to prevent vaginal infection, Aloe Vera, nature’s secret to keep the vulva moisturized, and Banyan Fig, the soothing balm that reduces irritation and controls odor. This nurturing foam is the perfect symbol of empowering women
to take care of their minds and bodies by breaking taboos around how female intimate areas should be and creating awareness on how they should be taken care of.
