Zoya, the diamond boutique from the House of Tata, has formally reopened its flagship store in New Delhi. The new boutique is spread across 4600 square feet. This store is located in South Extension-I part of Delhi, a place that is the hub of top gash brands and sopping in amenity. The brand has an immaculate focus on fine design and detailed artistry, which is why renowned designer Gauri Khan was the guest of honour for the evening and was joined CEO of Titan’s Jewellery Division.
At the event, Gauri Khan added, ‘Zoya’s products are very artistic. They are thoughtfully designed and meticulously crafted. This attention to detail and commitment to quality is similar to my own approach to design. I am happy to be here for the opening of Zoya’s new boutique in Delhi.’
At the store there was a fashion showcase by Zoya in association with ace couturier Monisha Jaising where she showcased her graceful designs in the store as dramatic ‘6299 Hollywood Blvd.’, a collection that draws design direction from the flair of three iconic Hollywood eras that witnesses the allure of film into a totally exclusive take on jewellery.
The products draw spur from varied cultures such as Awadh, Rajputana or the Romanov era, besides destinations like Varanasi, Kashmir, Italy, Paris, Greece and Spain, which is reflected in the store design. The showcasing of jewellery with storytelling, visual merchandising, and varied lighting augments the sophistication and beauty of each piece. Privacy, customization and frill are the vital highlights of the store.
CK Venkatraman, CEO, Jewellery Division, Titan Company said, ‘Zoya is a home-grown luxury brand, with an Indian heart and an eye on the world. It holds a cherished spot in the Titan story. With the aesthetic value of unique design and refined craftsmanship becoming sought after benchmarks of selection, we see great potential in Zoya’s growth. Delhi has always been a very important market for all of Titan’s jewellery brands, and we are delighted to offer our customers this beautiful new space to explore Zoya’s splendid treasures.’