Popular dating app, Tinder has launched its interactive in-app event ‘Swipe Night’ in India, starting 12 September with three episodes each week.
For those unaware, ‘Swipe Night’ is an interactive story-based event with an end of the world theme where users have to select one option out of the two. Based on that decision, the story will go forward and match them with people of the same answers. Similar to Episodes and Choices games, ‘Swipe Night’ is shot like an actual movie on Tinder.
Here, Tinder users are the protagonists where the ‘Swipe Night’ starts with going to a party with friends and finding out later that an asteroid is hitting Earth. For each decision, users have only seconds to choose. This content is focused on the Gen-Z crowd, promising to unlock matches and start conversations.
Sneak peek of what ‘Swipe Night’ is:
🚨 LIVE THIS WEEKEND! 🚨 pic.twitter.com/s3OKoMpHW4
— Tinder India (@Tinder_India) September 7, 2020