- The fitness enthusiast and Bollywood star is aiming to expand his brand PROWL into the health supplements category.
- “I love sports and fitness; I celebrate movement and activity. BUILD. believes in that too. That’s how there exist strong synergies between my brand Prowl and BUILD.
- Through this partnership, I am looking forward to developing a custom created Prowl Series of supplements with BUILD., which will be launched soon!”, said the Bollywood star
Tiger Shroff has collaborated with BUILD., a promising start-up offering high quality sports nutrition supplements, to launch a customized new series of health supplements. Through this strategic partnership, Tiger’s brand PROWL forays into the health and nutrition category.
This partnership is focused on democratizing fitness and active lifestyle for all and focuses on Shroff’s philosophy of staying fit.
Catering to the idea that ‘fitness is for all’, the brand aims to bridge the protein deficit amongst the Indian population.
Talking about the association, Tiger Shroff said, “I believe that the BUILD. team have the expertise and capabilities to develop and market an international quality “India-manufactured product”, which is quite evident from their recently launched BUILD. range. The BUILD. products truly offer an international, high-quality protein supplement range, which tastes great and stands as a true testament that Indian brands can offer a product that is at par with international brands. I love sports and fitness; I celebrate movement and activity. BUILD. believes in that too. That’s how there exist strong synergies between my brand Prowl and BUILD. Through this partnership, I am looking forward to developing a custom created Prowl range of supplements from BUILD., which will be launched soon!”
On the association, Soumava Sengupta, CEO BUILD. said, “Tiger is one of the most popular stars and the undisputed fitness icon in India today. His regime and dedication to fitness is of the level of an elite athlete. We at BUILD. share his philosophy on fitness and strongly believe that fitness is for everyone and not restricted only to gyms and weight training.”
The PROWL signature supplements will be created by incorporating Tiger’s inputs, to offer a result-oriented health supplements range that will help athletes and fitness enthusiasts, achieve their respective fitness goals and build their desirable bodies. With a focus on quality ingredients, these supplements will be at par with their international counterparts and are designed to be most suited for the Indian nutritional requirements.
The BUILD. PROWL series will soon be available at your nearest retailer!
BUILD. is a brand from Pursuit of Wellness Pvt. Ltd., incorporated a year ago with the objective of helping Indians lead healthier lives with quality nutrition and supplementation products. Pursuit of Wellness is an off shoot of a corporation which has been in the business of importing and distributing sports nutrition supplements for leading brands pan India, for the last seven years. BUILD. as a brand is committed to provide its users quality nutrition at par with the best available in the world.
BUILD. and PROWL (Tiger Shroff) over the next 5 years will launch multiple products in sports nutrition and general wellness category with a mission to inspire Indians for a fitter and healthier life. These products will be available in speciality/ modern retail and via e-commerce.