Everyday should be celebrated as International Women’s Day, but today brings in an opportunity for all; to stop, reflect on how far we’ve come and think about the areas we still need to work on tirelessly.
Ad films are now using it as a chance to pass on the mic, share problems, look for answers while celebrating the strong, beautiful women out there who have triumphed over patriarchy. A day packed with full-blown trends, here are campaigns that stood out in front of the audience and reminded us that we’re slowly taking small steps towards inclusivity and finally, talking about issues that have been unnoticed for years.
Have a look:
1.Dove:
On Women’s Day, this personal care brand’s ad calls out unfair beauty standards towards women and encourages everyone to look for the beauty, not the flaws. A story about what almost every Indian girl hears about at least once in her life, from body shaming to comments indicated towards height, skin type and curly hairdo.
2.WeWork:
A short yet powerful ad, this co-working space group talks about the workplace discrimination which is usually pushed under the carpet or acted like it’s non-existent. But it’s 2021 and we need to speak up!
3.OkCupid:
One of the most popular dating apps, OkCupid salutes women entrepreneurs who stand up for themselves and do what they want, no more seeking permission. Families talk about gender equality but a woman’s freedom is still not available to them so be independent and choose you!
