AM By Arpita Mehta

All-Season Luxury Wear Watching the weather change Colours around us brighten and fade As summer turns into winter, and monsoon washes away spring Emotions flowing, experiences blooming, memories exploding Through all of these moving moments, what a beautiful thing it…

Ditch your white Kurtas and add a dash of colour to your Holi outfit

Holi adds a lot of excitement, enthusiasm, and colour to one’s life. It’s the day you get soaked in colour and enjoy yourself with your friends and family. Whether you celebrate this festival at home or host a party on…

Bidding adieu to a tough year with an ode to hope, Sanaz 2.0 is a celebratory mood for the new You…

…so ring in 2022 with a bolder, brighter and bubbling Sanaz 2.0 from the house of Pink City by Sarika. A brand built on passion and purpose to place Indian textiles and crafts into the modern woman’s wardrobe, the Sanaz…

Bhumika Sharma presents ‘ZOYA’

Life : Love : Inspiration ‘FESTIVE EDIT 2021’ A homage to traditional embroideries, ZOYA exemplifies drama and glamour in the ultra modern way. Today it is the millennial bride and the Gen Z woman who drives the sensibilities behind how…

Top Co-ord Sets for Every Occasion

As the festive season continues to create excitement and the new year vibe adds to the celebratory spirit, the thought of enjoying quality time with your loved ones, binging on your favourite sweets and celebrating the festivities in your favourite…

Central hosted the first-ever digital baraat campaign on Instagram

Keeping up with the times while remising those big fat Indian weddings where baraats were fun-filled and fashionable, Central launched its Insta Baraat campaign. Giving everyone a chance to get dressed up and ready while they danced to the beats…

Amazing Karwa Chauth outfit available at Label Asha Gautam

In India, we celebrate many festivals. Like other festivals, This Karwa Chauth is a Hindu festival, and it is celebrated with joy, happiness, and enthusiasm. No stone is left untouched when it comes to celebrating this festival. At this festival,…

Extended Summer by MellowDrama

Capturing the spirit of an endless summer, MellowDrama launches a collection that is a perfect mood lifter for this season. Encapsulating a versatile range of wild and free-spirited prints, the collection presents an interplay between shapes and volumes via statement…

Dress up to the Nines this Navratri!

It’s that time of the year when Navratri is ready to get everyone swooning. If the thought of being enchanted by the halo re rhythm wasn’t enough, the idea of people grooving in circles in their ethnic best makes its…

Raymond Capitalizes on Casualization Trend in Shirting Fashion

Launches VibezAW’21collection of shirting fabrics – a mélange of vibrant prints imbibingtraditional Indian motifs  Onboards designer SuketDhir to seamlessly translate the vivacious fabrics into stylised silhouettes Raymond, India’s leading manufacturer and retailer of premium fabrics and apparel announced the launch…

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