“Immerse yourself in the contemporary love serenade that strikes a chord in every soul”
Indie sensation Raghav Kaushik and the versatile playback powerhouse Nikhita Gandhi, join forces to create a magical love potion ‘Jiya Jaise’- a vibrant and heartfelt love anthem. Immerse yourself in this upbeat yet soulful track, set to captivate audiences that celebrates love that transcends boundaries and embraces the timeless, feel-good language of the heart.
Sung by the ‘Indie Sensation’ Raghav Kaushik and the powerhouse of talent Nikhita Gandhi, the music video is a visual feast featuring the dynamic duo Pranutan Bahl and Varun Patel, adding visual allure to the captivating audio experience. The music has been produced by the exceptional Himonshu Parikh.
Seamlessly blending Raghav Kaushik’s beauty and soothing tunes, with the melodic prowess of Nikhita Gandhi, this upbeat track will entice listeners to groove to the cheerful song while surrendering to the magic of love.
Speaking passionately on the release, Raghav Kaushik shared, “Jiya Jaise is like a happy dance, echoing the simple joy of two hearts coming together. This song delves into the nuances of first love in the digital age, where connection is just a click away, yet the complexities remain timeless. Working with Nikhita and Himonshu, for me, took the song to another level. I hope the inherent hope that transcends through the song reaches out to our listeners as well. “
Nikhita Gandhi added, “It was extremely fun to collaborate with a talented singer like Raghav and creating Jiya Jaise is a breath of fresh air. The collaboration with Raghav brought out the best in both of us, seamlessly blending to create a melody that resonates with the soul. The track is a celebration of love and I hope the listeners feel the magic that we experienced while bringing this song to life. “
Get ready to groove, because ‘Jiya Jaise’ is here to capture your heart! Dive into the magic of contemporary love with Raghav Kaushik and Nikhita Gandhi, It will leave you humming to its tunes.
Listen to Jiya Jaise by Raghav Kaushik & Nikhita Gandhi here:
About Sony Music:
Sony Music Entertainment is a global recorded music company that has on its roster a rich and storied history of iconic artists like Beyonce, Michael Jackson, Shakira, Mariah Carey and Britney Spears and today’s superstars like Harry Styles, Camila Cabello, Travis Scott and Khalid, pan-Indian pop sensation AKASA, new age artists like OAFF-Savera, Aditya A, Talwiinder, Simran Choudhary, QK and South India’s biggest acts like Anirudh, A.R. Rahman, GV Prakash, Yuvan Shankar Raja, Devi Sri Prasad, Thaman S, Vivek-Mervin, Darbuka Siva and Ghibran including several decades-long relationships with Dharma Productions, Maddock Films, Red Chillies Entertainment, Vishesh Films, Madras Talkies, Raaj Kamal Films International. Seven Screen Studio ,The Route, Mythri Movie Makers, Vyjayanthi Movies and SVCC among others. On offer is a vast catalogue that comprises some of the most important recordings in history spread across multiple genres, languages, and geographies.
