Known for her unique interpretation of textiles and her expertise in changing the very nature of materials, she uses to create new texture surfaces, Rimzim Dadu is the designer known for using art installations, technology and craftsmanship to design her shows.
Talking about her latest collection for the ongoing fashion week, Rimzim says, ‘My fascination for textures, material and re-engineering fabrics continue this season – as I try to explore the relationship between positive and negative space. The collection draws inspiration from age-old techniques of lace-making and stencilling in our signature materials like – handmade chiffon cords, metallic cords and metal wires. The collection explores sculptural forms for ready to wear clothing using couture-like techniques. The HUEMN SS19 collection is influenced by the cultural and socioeconomic ambience of conflict-ridden Kashmir set against its raw beauty; and the hope and pride in its growing youth. It is stark contrasts of what has passed and what is to come from the backbone of our narrative.’
The line comprises of multidimensional clothing in classic Huemn style with pattern play and a strong interjection of handmade surfaces and athletic detail to translate a fearless and modern, urban aesthetic. Photographs by renowned photographers Mark Hanauer and Azaan Shah have been played with and converted into print and mixed media textures. An assortment of intricate handwork techniques has been used to add unexpected detail to individual garments.
Day dresses, statement t-shirts and luxe athleisure make up the collection which is mostly in cotton, knits, summer leather, denim and digital prints. The mood here is powerful yet playful with edgy, contemporary styling.
The presentation aims to explore intersections between fashion, art and technology through collaboration with a multi-disciplinary artist – Harshvardhan Kadam of Inkbrushnme and an interactive experience technology studio – Digital Jalebi.
The collection is inter-disciplinary art collaboration with technology as the main driving force, they have used the virtual reality to create an immersive art experience. While the artist uses the virtual world as her canvas to interpret Rimzim Dadu’s collection with Google Tilt Brush, the audience have the opportunity to see every brush stroke she makes in thin air on huge walls. This is the first time virtual reality is being used live for a fashion show in India.
