The launch marks the brand’s first store in Hyderabad and fourth in the overall country
Les Petits, the luxury fashion brand for kids strengthens its foothold in the South market with the launch of its store in Hyderabad, Banjara Hills. The store was launched on 17th March and marks the brand’s presence for the very first time in Hyderabad city and at the same time raises the total number of stores in India to four. With the opening of the new store, Les Petits is set to offer an exquisite range of kids’ products from leading international brands such as Versace, Moschino, Dolce & Gabbana, Fendi, and Nuna to name a few.
The store has been launched with the purpose of making luxury kids’ shopping convenient for parents and their children. It is set to create a differentiated shopping experience by offering a wide assortment of luxury kids’ products from world-class brands under a single roof. The customers will be able to get a first-hand experience of international brands at the store. Getting a lot of traction from the Southern market, the brand decided to come up with a new store in Hyderabad to cater to the emerging high-end fashion demand in the city.
The store was inaugurated by Anju Poddar, who is a renowned author, and Pinky Reddy, who is an enthusiastic art curator. Anju Poddar dons multiple roles as an author, thinker, philosopher, textile expert and is well-recognized for her literary works A Journey to the Heavens, Our Festivals, Our Traditions, to name a few. Pinky Reddy is a maven in art who works towards promoting Indian art and heritage. She is an entrepreneur and philanthropist and is also a former national president of FICCI Ladies Organization.
Ecstatic on the launch of the store, Ms. Swati Saraf, President, Les Petits said, “It is very overwhelming for me to see the brand grow by leaps and bounds. Already having a presence in Delhi and Mumbai, the launch of the 4th store marks the achievement of yet another milestone. In recent years, after Delhi and Mumbai, Hyderabad has risen to recognition as a burgeoning fashion destination. The city has developed a sense of fashion and the customers are readily experimenting with new styles which have eventually permeated into kidswear as well. Likewise, the underlying potential of the city in giving impetus to the premium kidswear segment bodes well for the brand’s proposition of providing end-to-end luxury fashion products for kids.”
Les Petits is a pioneer in the kids’ luxury fashion industry that strives to create a comprehensive luxury shopping destination for kids by offering a wide range of products entailing apparel, accessories, and furniture. Over time, it even forayed into the jewelry segment along with silverware. And very recently even diversified its offering with the launch of a new category of books and toys section.