Fossil Group brought seven Next-Gen touchscreen smartwatches under its six brands to India on Monday, which is the brand’s biggest ever launch in the country. Founded on more than 30 years ago, the iconic brand realizes that the new generation is obsessed with fitness and health and thus came up with a masterpiece amalgamation of classic and modern.
Gautam Sharma, Vice President Brand Strategy – APAC quoted, ‘Since our entry into the smartwatch market three years ago, it has been Fossil’s mission to meld technology and design. 2018 has been our biggest leap so far: by adding significant features in terms of technology, without compromising our design ethos, Fossil’s new generation of smartwatches provides consumers with one device for all their lifestyle needs.’
The global lifestyle accessories giant’s smartwatches have smart features like a heart rate sensor, GPS, accelerometer, gyroscope, ambient light and microphone. It enables you to automatically track your heart rate during logged exercises with Google Fit; the new ‘untethered GPS’ capabilities allow to track walks and runs, hikes, bike rides and much more via Google Fit and third-party fitness apps. The water-proof feature will help the swimmers to track their swim workouts as well.
The new product line comes with touchscreen digital display, Bluetooth technology, wireless syncing and magnetic charging, compatibility with iOS 9.3+ and Android 4.4+ (excluding Go edition) and long battery life. The seven smartwatches are Fossil Gen 4 Smartwatch Venture HR and Explorist HR for Fossil; Skagen Falster 2 for Skagen; Michael Kors Access Runway for Michael Kors; Emporio Armani Connected for Emporio Armani; A|X Armani Exchange Connected for Armani Exchange and Diesel Full Guard for Diesel. It is powered with Wear OS by Google and running Qualcomm Snapdragon Wear 2100 Platform.
Managing director, Johnson Verghese says, ‘With the launch of next generation of smartwatches, we have amplified the technological features on the wrist while maintaining our aesthetically fashioned designs, creating an experienced individual to each consumer.’
