Estée Lauder India today has announced rising Bollywood star and former Miss World, Manushi Chhillar, as the new face of Advanced Night Repair, the brand’s #1 serum. Debuting this month, Manushi’s campaign will be featured in digital and social platforms across India and is her first partnership with a beauty brand.
“We are thrilled to welcome Manushi to the Estée Lauder India family as the new face of Advanced Night Repair.” said Rohan Vaziralli, General Manager, Estée Lauder Companies India. “In addition to her passion for all things beauty, we were drawn to Manushi’s values and dedication to helping others. She reflects our brand’s commitment to women’s advancement and know she will deeply connect with our consumers across India.”
“I am a long-standing admirer of the Estée Lauder brand, and especially their Advanced Night Repair serum. Being the face of this iconic product feels wonderful.” said Manushi, “I was introduced to the Advanced Night Repair a few years ago and I would definitely call it a skin care must have.”
The campaign will bring Manushi’s love for skincare to life, featuring Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex – with the power of 7 serums in 1 that hydrates, reduces fine lines, evens skin tone, strengthens, firms skin, gives radiance and has antioxidants, all in a quick-absorbing, fast-penetrating formula.
About Manushi Chhillar:
Manushi Chhillar is an actress, model and philanthropist. She is the winner of the 2017 Miss World pageant where she was also awarded the Beauty With A Purpose Award for her philanthropic initiative, Project Shakti. With a vision and mission to support women’s welfare, Chhillar started Project Shakti in 2017 to educate women about the importance of menstrual hygiene management and provide greater access to feminine hygiene products in India. Manushi has also partnered with UNICEF India to raise awareness for both menstrual hygiene and AIDS, as well as with UN Women on their #BuildBackBetterAndEqual campaign to speak up on violence against women.
As an actress, Chhillar signed a three-film deal contract with Yash Raj Films and made her acting debut earlier this year in the period drama, Samrat Prithviraj.
About Estee Lauder:
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today, Estée Lauder engages with women in over 150 countries and territories around the world and at dozens of touch points – from in-store to digital. And each of these relationships consistently reflects Estée’s powerful and authentic woman-to-woman point of view. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex starts from INR 1450.
For more information, visit www.esteelauder.in
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