The millennials today won’t just settle for a boring old frame for their eye-wears and are always striving for a unique style with an International appeal. And catering to the new gen’s as well as for all classics at hearts’ wishes is the brand Scott.
The revolutionary eyewear brand, Scott, an epitome of quality and technology introduces its Spring/Summer 2019 collection in partnership with the legendary actor, Anil Kapoor with his fashionista daughter Sonam Kapoor Ahuja. Featuring a curated selection of frame shapes, exclusive accents and alluring combinations, the collection is perfectly complemented by the dynamic father-daughter duo, as a first ever featuring them both.
The excellent craftsmanship by Scott with unique shapes and the fashion-forward partnership with the artistes were brought to the forefront. The impressive designs were further enhanced with functional properties, including UVA and UVB protection, polarized lenses, anti-reflection coating, double gradient mirrors and much more. Anil Kapoor says, ‘The first thing you’ll notice about Scott’s collection is the staggering variety of options that are available! There’s something for all kinds of faces, ages and across a range of designs.’
Says Sonam Kapoor, ‘Scott Eyewear appealed to me due to the range of creativity and diversity, their collection showcases. Each piece has been designed to perfection, offering a compelling blend of contemporary lifestyle and modern fashion that suits consumers across all ages.’
About Scott eyewear A part of the renowned Sterling Group, Scott Eyewear has become the epitome of quality and technology. With over 33 years of experience in distribution of international brands in India, they have become the pioneers in innovation and fashion.
The entire campaign was conceptualized, executed and produced by Bottomline Media Pvt Ltd., headed by Tanaaz Bhatia. Amit Parikh, the Director of Sterling Group quoted, ‘There is a lot of potential for young, aspirational and trendy brands in India, a country which boasts of having the world’s youngest population. Scott is here to do just that; a fashion forward, innovative and an iconic brand for the young and the young at heart. When it comes to capturing that segment, we could think of none better than Sonam Kapoor and Anil Kapoor. The association enriches our current portfolio and strengthens our desire to be a coveted accessory in every consumer’s wardrobe.’
Availability: The SS’19 collection is available online and in stores, with starting prices at ₹3,500.