New York’s iconic hair Brand, Redken, is here to empower the affluent young consumer
Redken, the #1 professional hair brand in the US* has made its highly anticipated debut in India. Redken brings together the power of science and the prowess of its hairdressers to empower everyone to express themselves and make a statement with their hair.
At its core, Redken is known to deliver powerful hair transformations with its unique pH balanced formulas that preserve the health of hair. Redken’s extensive range of products covers all the bases – color, care, styling – ensuring they’ve got your back for every hair need.
For the young, globally connected, trendsetting, diverse consumer, Redken brings with it the unique energy of its hometown, New York City. Redken is here to create a community of individuals who express themselves unapologetically, are open to the world, and are not afraid of reinventing themselves.
“In the recent years, there has been a substantial growth in the number of young affluent consumers in India. These consumers are quite individualistic, experimentative and are willing to spend on specialised products and services best suited to their specific needs. We feel that this is the right time to bring a global brand like Redken to India which offers a performance driven, comprehensive portfolio to this evolved cohort.” said D.P. Sharma, Director – Professional Products Division, L’Oréal India.
Redken is loved and trusted by more than 1 million hair professionals worldwide. This global power network is the heart and soul of the brand. At Redken, the mission is to equip every professional to learn better, earn better and live their best life through career support, 24*7 education access and global networking opportunities.
To drive this global mission of Redken, Florian Hurel, an internationally acclaimed celebrity hairstylist, has been announced as Redken’s Pro Ambassador for India. Florian’s unique approach is deeply rooted in his belief that beauty should be customized for every customer in a way that helps them to reflect their individuality, making him the perfect fit for a young empowering brand like Redken.
“I am excited to come on board as the Pro Ambassador for Redken India, supporting a brand where creativity knows no bounds! From cutting-edge trends to hair perfection, I look forward to elevating professional hair experiences in collaboration with Redken.” said Florian Hurel, Pro Ambassador, Redken India.
Florian is all set to launch his first salon, Florian Hurel Hair Couture, in association with Redken, in Walkeshwar, South Mumbai. This will be Redken’s first flagship in India offering the brand’s most iconic and transformative hair treatments and services.
Redken’s entry into the Indian market is all set to revolutionize the hair industry. Get ready for endless style transformations and iconic hair moments with Redken which will be available in select Redken salons and on Nykaa.
For over 60 years, Redken has been a leader in the professional salon industry, empowering professionals and consumers to achieve healthy hair transformations. Founded by Paula Kent, a woman who believed in the power of science, Redken was the first company to take a scientific approach to hair, defined as the right balance of protein, moisture and supported by an acidic pH, which remains the alpha and omega of haircare to this very day. All Redken products are made with the highest quality ingredients, and tested by salon professionals to ensure maximum efficacy, for every hair type and texture and every hair need. Based in New York City, Redken supports the expertise of salon professionals with principle-based education, cutting edge technologies rooted in protein-science, and a portfolio of products including Shades EQ – the #1 demi-permanent hair color on the market – for maximum versatility and flexibility for clients of all hair types and hair textures.
To learn more about the brand, visit Redken.com or Instagram.com/Redken