As the vibrant festival of colours -Holi approaches, iluvia ensures that your hair remains as vibrant and happy as the festivities themselves
Holi, the festival of joy and camaraderie, brings with it the tradition of exuberant colour play. However, while revelling in the festivities, it is essential to safeguard your hair from damage caused by harsh chemicals and colours. With this in mind, iluvia presents to you a range of their must-have products designed to protect your locks this Holi.
Pro Maintenance System
The harsh colours and chemicals can wreak havoc on our hair, leaving it dry, frizzy, brittle, and difficult to manage. Top that up with humidity and excess moisture, and you have a formula for bad hair days, especially post Holi celebrations. That’s where iluvia’s Pro Maintenance Range haircare range comes in. Designed for dry, frizzy, damaged hair the system gently cleanses and helps restore softness and shine that one craves for post Holi. The Sulfate Free Shampoo, Hydrophobic Hair Repair Mask & Hair Protection Serum work together to combat hair concerns such as frizz, manageability, and breakage. The iluvia Sulfate Free Shampoo with its unique micro-emulsion formula helps gently clean hair while the revolutionary hydrophobic technology in the iluvia Hair Repair Mask effectively repels excess moisture, keeping it smooth, frizz-free, and tangle-free. The serum becomes the perfect last step to the routine with its formulation helping improve softness, smoothness and shine.
Pro Maintenance System
Price: INR 2200
Hard Water Haircare Range
As part of iluvia’s Hard Water Haircare range – the Hard Water Shampoo, Squalene Restorative Conditioner and the Intensive Hair Care Serum are great additions to your hair care routine while you have prolonged exposure to colours that results in clogged pores, deposit build-up and stickiness.
The Hard Water Shampoo helps detox hair & scalp, removing any unwanted deposits. The conditioner contains plant-derived Squalene oil & conditions each strand while improving hair elasticity and reducing friction. The serum, made with Argan Oil, Olive Squalene Oil & Baobab Seed Oil works as a high-performing frizz-control system and further helps make hair more manageable during the festival. Apart from working as a deep-cleansing range, its added benefit of combating hard water damage doubles it up as a great haircare routine for Holi.
Hard Water Haircare from iluvia
INR 2,125
100% Pure Argan Oil
Your hair and skin need an extra layer of protection while you play Holi, especially with hard textured colours and water. iluvia’s 100% Pure & organic Argan Oil has got you covered this Holi! It is one of the best treatments for dry, frizzy hair and rough & dry skin. It’s a non-sticky dry oil which makes it ideal for use on hair & skin. Its rich, golden colour only makes it more unique – a must-have in your everyday self-care routine.
100% Pure Argan Oil
INR 1,400
This Holi, let your hair be a testament to the joy and vibrancy of the festival with iluvia. Join us in celebrating the colours of Holi while ensuring that your hair remains radiant and beautiful throughout the festivities. The products are available at www.iluviapro.com.
About iluvia:
iluvia is a new-age self-care brand under the parent company of Renaura Wellness Pvt. Ltd.
The brand’s strength lies in R&D, product differentiation & innovation – pioneering professional haircare solutions that addresses huge need-gaps in the market. iluvia is an eco-conscious brand that is currently challenging the status quo with tailored, performance-driven products. With a robust expansion and growth plan in place, the brand is successfully operating across multiple platforms and channels. With iluvia you’re entering a world that delivers on the highest standards of science, safety, honesty, and innovation.
iluvia professional haircare range is currently present across 2500+ salons in over 70 cities in the country along with being present on various leading marketplaces.
For more details about the brand and the products, visit www.iluviapro.com.
