Lighting up the IPL

Jaquar builds awareness for its lighting product range with a humorous take on its bath category dominance. Conventional marketing wisdom about brand extensions has been stood on its head by Jaquar who is running one of the most memorable campaigns…

Godrej Interio expands its ergonomic office furniture range; launches ‘Move Up’

Expands its ergonomic office furniture range; launches ’Move Up’ the latest innovation in ergonomic desks that promotes alternating postures Plans to launch 20 new ergonomic products to its institutional range of furniture and targets revenue of 175 Cr in the…

When Traditional Interior Meets New Age Design

By: Tanuja Rane, Interior Designer, Co-Founder Tanuja & Associates Our planet has always bestowed upon us its precious resources. Nevertheless, we are also aware of the fact that resources are limited, hence the mentality of discarding materials & structures as…

Craft lovers rejoice as Effingut launches India’s first retail craft beer chain – Effingut 2 Go across Maharashtra

Hear ye O lovers of craft, The pandemic now need not be the reason for a draught Yonder lies the elixir – aye, God’s secret ale We put into growlers what they erstwhile put into a pail Let not them,…

Global Risks Of 2020

The world is heading towards the end, especially with the continuous destruction and calamities happening around us. Leonardo DiCaprio brought to light about what’s happening to our motherland and in which direction 2020 is heading towards. Highlighting five global risks,…

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