India is a country where purchases are mostly driven by emotions. During every holiday season many brands provide its customers a very good opportunity to reconnect with its current and prospective clients or customers. Brands can plan out effective marketing…
Brand Ambassadors Are Passé: It’s An Influencer’s World Now
By: Hitesh Mangtani and Tareque Laskar, ITW CORE – ITW Consulting Pvt. Ltd. Influencer marketing is no longer just about paying Kylie Jenner a million bucks to talk about your lipstick brand on her Instagram. In these tumultuous times, it’s…