– TAG Heuer presented the third of five limited-edition Monaco timepieces to mark the icon’s 50th anniversary.
– The third limited edition is dedicated to the 1990s, following the first timepiece (1970s edition) presented during the Monaco Formula 1 Grand Prix and the second timepiece (1980s edition) revealed in Le Mans.
– The exclusive unveiling event took place in New York. Guests included brand ambassadors 2017/2018 Formula E Champion Jean-Éric Vergne, actor Patrick Dempsey and friend of the brand and model Paulina Vega.
TAG Heuer hosted an unforgettable evening at landmark New York venue Cipriani Wall Street to unveil the latest limited-edition Monaco timepiece in honour of the 50th anniversary of the brand’s iconic watch.
To commemorate the 50-year milestone, TAG Heuer is launching five new Monaco watches throughout the year that are inspired by the different decades from 1969 to 2019. The first of these models, inspired by the years 1969 to 1979, was unveiled at the Monaco Formula 1 Grand Prix in May, while the second limited edition, celebrating the period from 1979 to 1989, was presented in June in Le Mans, France. The third edition of the new Monaco watch, inspired by the 1990s, made its grand now.
Looking back on 50 years of the TAG Heuer Monaco and Calibre 11
When the Heuer Monaco (TAG was not part of the company name at the time) was introduced at simultaneous press conferences in New York and Geneva on 3 March 1969, journalists and watch aficionados around the world were amazed. With its never-before-seen water-resistant square case, the Monaco’s daring and iconic design made it instantly recognisable.
The watch’s design was the perfect complement to the advanced technology being presented by the Swiss watchmaker at the time. Developed and commercialised by Heuer, the Calibre 11 was the world’s first automatic-winding chronograph movement.
CEO at the time Jack Heuer believed that this groundbreaking innovation required a design that would demand attention. The Monaco did exactly that.
In 1971, the Monaco was worn by Steve McQueen, the “King of Cool”, in the movie Le Mans