A|X Armani Exchange unveils new Summer/Spring 2024 Collection with Kartik Aaryan

A|X Armani Exchange kicks off the Spring and Summer 2024 with a fresh lineup that includes new chronograph watches for men.

“As the face of A|X Armani Exchange watches, I am thrilled to unveil the Spring/Summer 2024 Collection. The new men’s watch silhouette is a testament to the brand’s commitment to pushing boundaries. With eye-catching designs and ultimate functionality, the new range of A|X Armani Exchange watches is definitely a statement of style!”

Kartik Aaryan, Brand Ambassador, A|X Armani Exchange Watches

Kartik Aaryan’s IG announcement on

Available from March 2024

Building on the 2023 launch, A|X Armani Exchange’s new men’s watch silhouette has been updated with chronograph features layered onto the dial’s wave-inspired texture, creating the perfect balance of eye-catching design and ultimate functionality. These 44mm watches feature a black textured dial, equipped with a chronograph movement, and stainless steel bracelets in gunmetal and gold-tones shades. Priced at INR 19,995.

A|X Armani Exchange introduces a men’s platform at the intersection of sport and fashion. The sleek 44mm chronograph watch boasts an integrated case crafted from silicone, available with a green matte dial, ensuring enduring style for the fashion-forward individual. Priced at INR 9,995.

These 44mm and 46mm A|X Armani Exchange watches showcase a black textured dial, operate with a three-hand date movement, and are complemented by two-tone stainless-steel bracelets. Range begins at INR 14,995.

One of A|X Armani Exchange bestselling men’s watch styles gets a contemporary upgrade with black plating and vibrant green and purple accents. This watch features a 42mm black sunray dial, multifunction movement and black stainless steel bracelet. Priced at INR 14,995.

This 42mm watch features a black sunray dial, three hand movement, complemented with a stainless-steel bracelet. Priced at INR 13,995.

These timepieces feature multifunction movement in blue and gun stainless steel bracelets. With a 42mm case and a 20mm bracelet width, these seamlessly combine style and functionality for a subtle wrist statement. Priced at INR 14,995.

This silver-tone watch operates with a three-hand movement, featuring a sleek 44mm case, and a matching silver stainless steel bracelet with a 22mm width. Priced at INR 13,995.

This gift set with a bracelet includes a timepiece equipped with a three-hand movement, a striking black dial, complemented by a black silicone strap, all encased in a 44mm black stainless steel case with a 22mm strap width. Priced at INR 9,995.

Available in select online and offline stores.

“In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA.”

Giorgio Armani