Designers Sarah and Sandeep are geared to launch their new direct-to-consumer e-commerce platform, marking a significant evolution for the brand as it moves from a primarily custom-led practice into ready-to-wear. Built on years of interactions with clients and a deep understanding of fit, lifestyle, and occasion wear dressing, the new line focuses on scalablility designed for modern wardrobes in India and their international markets including London, New york and Singapore. Most recently, a visit from KSI, the british youtuber further spotlighted the brand’s growing global resonance, reinforcing its appeal among influential cultural voices.
Rooted in years of bespoke, occasion-led design, the brand recognised an opportunity to extend its craftsmanship into versatile, lighter silhouettes that could transition across settings without compromising its signature precision.
The ready-to-wear offerings have been shaped by consistent customer demand for pieces that were versatile, repeatable, and easy to incorporate into daily life. With the launch of e-commerce, the brand is now able to offer its design language in a format that allows customers to engage with it more frequently and with greater ease.
“Our approach has always been rooted in precision and structure,” says Sandeep Gonsalves. “With ready-to-wear, we’re applying that same discipline to the garments designed for more frequent, everyday use” say Sandeep Gonsalves, the Co-founder of Sarah and Sandeep.
The debut collection caters to men and has launched with approximately 7-8 styles in each category including co-ord sets, kurta sets, shirts, knits, and trousers. The operational model will follow a quarterly drop model, allowing the brand to remain agile while maintaining design consistency. Sizes are available from XS to XXL with silhouettes constructed by years of experience dressing Indian bodies across diverse proportions and preferences. Positioned in the ₹25,000 to ₹30,000 price range, the ready-to-wear line includes the house codes, clean lines, fluid tailoring the brand is known for. Fabrics are sourced primarily from trusted mills globally and long standing Indian supplier partners, with a focus on natural, breathable textiles like – Bamboo, Wool silk linen blends & natural linen.
With clear sizing guidance, detailed product information, and a smooth shopping journey, the e-commerce format makes it significantly easier for customers not only across India but internationally as well to access the label. The label is now able to ship more efficiently across regions and global markets, making the transition from atelier-led to digitally accessible with shorter timelines to access the product, easier logistics, faster fulfilment, and a more seamless cross-border shopping experience.
Production follows a limited-drop model with intelligent replenishment. Initial capsule collections will be released in smaller runs to ensure only the best-performing styles to be selectively restocked based on demand to ensure a more mindful and responsive production cycle.
Overproduction is minimised and managed through controlled quantities per SKU and design flexibility that allows fabrics and components to be adapted into future collections. With this launch, Sarah and Sandeep move into a new phase one that embraces the possibilities of scale, accessibility, and global visibility.
You can catch the collection exclusively available at the Sarah & Sandeep Flagship Atelier in Mumbai. Select pieces will be part of their regular trunk show previews. The next trunk show is scheduled for Singapore in March on 20th-22nd March at 46 Craig Road.
To know more:
Instagram | Website | Sandeep Gonsalves
About Sarah & Sandeep:
Sarah & Sandeep is a luxury fashion house celebrated for its fusion of traditional craftsmanship and contemporary design. With a dedication to innovation and sophistication, the brand continues to redefine sartorial elegance, offering pieces that resonate with discerning clientele worldwide. From haute couture to ready-to-wear, Sarah & Sandeep’s creations embody timeless sophistication and refined luxury.
