Pernia Qureshi, a fashion force and a style icon also known for fashioning Sonam Kapoor starrer Aisha and has a website Perniaspopupshop.com which is India’s foremost luxury fashion online destination known for its fresh style and premium designer clothing. Pernia is now converting their website’s business to brick and mortar with her first ever flagship store Pernia’s Pop-Up Studio right in the heart of Mumbai, Juhu.
Introducing the concept of pop up shops to the country and amalgamating it with a digital medium, Pernia as an entrepreneur has transformed the way India shops today, whilst gaining a huge following abroad as well for shaping the experience of shopping. Her styles connect and an understanding of its evolution has led to Pernia’s Pop Up Shop carving a new era in retail with the first store opened in Mumbai with Delhi soon to follow.
“More than just a place to shop, our Juhu store is a pleasant space to spend the day. The design is welcoming, curation is the key and Pernia’s Pop-Up Studio will be shopper’s paradise for the ones who visit,” said the founder Pernia Qureshi about the new launch of the store.
True to her words, the store, with its 1500sq ft size, promises a premium shopping experience with a high level of personalization and exclusivity. The store boasts of a sprawling 7 by 10 ft. wall with a video display of new collections. Shoppers can browse online and create the personalised look by picking their favourites on two big touch screens enabled kiosks.
The Shop comes with a perfect designer mix of over 50 established veterans and younger designers, who have a fresh take on fashion. Unlike any other store in India, Pernia’s Pop-Up Studio will focus on rotating in-store merchandise as fast as every two weeks, so that shoppers get the latest fashion on the racks every time. You can sign up for private styling consultation and pamper yourself at the Lounge area. Walk through Pernia Qureshi’s favourite picks of the month at ‘The Pink Shelf’.
Brimming with fashion prowess, Pernia has carefully curated design platform that articulates her personal style and established experience, Pernia’s Pop Up Shop caters to the style-forward global customer and offers them an unprecedented access to the trendiest looks from Indian labels and bestselling designers like Manish Malhotra, JJ Valaya, Varun Bahl, Anita Dongre, Shaheen Abbas, Kotwara by Meera and Muzaffar Ali, Rohit Gandhi and Rahul Khanna, Shivan & Narresh, Neeta Lulla, Rabani and Rakha, Payal Singhal, Masaba and more that are exclusively available on the platform via worldwide express delivery. Whether you’re in Lucknow, New York or Sao Paolo, elite labels from Indian fashion are just a click away through their website. Discover a selection of jewellery, accessories, anarkalis, sarees, lehengas, tunics, shoes, bags and clutches, all under one roof.
An absolutely hassle-free experience and a hands-on team adept with styling advice and the opportunity to enhance your wardrobe with the creative excellence of some of the most coveted designers as well as bright young talent add to the seamless shopping experience.
India’s premier designers are now accessible to a global clientele. Pernia’s Pop-Up Shop reflects a commitment on giving a wow experience with its unique approach towards shopping for the shoppers each time they visit.
