Link to the TVC – https://www.youtube.com/watch?v=6-smlc5CiMY
India’s no. 1 DTC beauty brand MyGlamm launches its new ad film #GlammUpLikeAStar. The campaign highlights MyGlamm as a one-stop beauty destination of quality products, all available with one click on the MyGlamm app. The TVC features brand ambassador and investor Shraddha Kapoor.
Backed by one of Europe’s largest natural beauty companies, MyGlamm brings the most exciting innovation in makeup to accomplish our single, focused goal – make looking glamorous effortless! Today, MyGlamm is rapidly reaching out to Indian beauty consumers with a myriad shade of makeup, high on performance and super exciting formats & formulations.
The new TVC featuring brand ambassador Shraddha Kapoor has been launched around the exciting partnership of the most coveted entertainment show Koffee with Karan. The new ad film is pegged on ‘GLAMM UP LIKE A STAR’ featuring the brand’s cult favourite products from 100 shades of amazing LIT lip colour, Mattest of Matte Ultimatte Lipstick and Superfoods Kajal and much more to explore when you download the app.
The My Glamm App truly opens the Door-to-Beauty for the women of today for their everyday expression of beauty. It’s a world of beauty inspired by the hottest makeup looks of the stars.
Commenting on the campaign, Sukhleen Aneja, CEO, Good Brands Co, The Good Glamm Group says “The campaign #GlammUpLikeAStar is a true manifestation of how MyGlamm is the perfect glam beauty partner. All your beauty needs are just one click away on the MyGlamm App. The MyGlamm App is truly a one-stop destination for all beauty lovers. The TVC is pop, energetic, modern with an upbeat music track to lend to the pulse and mood.”
The campaign will debut on MyGlamm’s social channels- YouTube & Instagram on 8th August (Monday) and will be further amplified across digital and mainline media.
MyGlamm is India’s No.1 direct-to-consumer beauty brand. MyGlamm creates innovative beauty products by understanding from women what they need and then works with its global labs to create beauty products that address those needs. MyGlamm beauty products feature high-efficacy, good-for-you formulas that are cruelty-free. With over 1800+ SKUs across makeup, skincare and personal care, MyGlamm beauty products feature advanced, rich, feel-good formulas that are cruelty-free, embrace clean beauty, and have skin-friendly ingredients. MyGlamm has over 50,000 offline points of sales across India.
MyGlamm uses a combination of technology, content, and social media to allow consumers to not only discover its products but also create a rich, personalised, content and tutorial fuelled post-purchase experience through its App.
In August 2020, MyGlamm acquired POPxo-Plixxo making the MyGlamm-POPxo-Plixxo combined, the largest Content to Community to Commerce platform in India with 88 million annual female users. In August 2021, MyGlamm acquired parenting platform BabyChakra. In September 2021, all three brands came together to form The Good Glamm Group, South Asia’s largest digital-first FMCG content-to-commerce conglomerate.