Arpita Mehta has launched her new collection and it is enticingly titled Enchanted Forest. The vibrant collection comprises colourful and vivacious floral prints, just the right thing to bring some oomph into your wardrobe. The silhouettes are flowy so that when you wear them, it seamlessly lends a sense of freshness and freedom.
A combination of three beautiful verticals–Bridal, Fusion and Pret Wear–the Enchanted Forest by Arpita Mehta creates a new definition for femininity, which is new-age, free-spirited, fearless and of course, sensual. These minimalist and ready-to-wear attires are a must for every woman who is a beautiful amalgamation of strong and sexy, feminine, successful and believes in living her life on her own terms.
About the designer:
Mumbai-based Arpita Mehta developed her fashion sensibilities at a tender age, having been inspired by her mother and grandmother’s inherent sense of style. She went on graduate from Mumbai’s SNDT University and followed it up with a Diploma in Apparel Manufacture and Dress Design and eventually launched her eponymous label.
Her designs are grace personified and beautifully combine ethnic and contemporary aesthetics. A renowned designer now, her creations have been appreciated by celebs and fashionistas like Deepika Padukone, Katrina Kaif, Sonam Kapoor, Alia Bhatt, Aditi Rao Hydari, Madhuri Dixit and Shipa Shetty among others. Also, some A-list industrialists and fashion industry bigwigs swear by her designs.
The brand Arpita Mehta has even penetrated the international market and her designs find pride of place in prominent store across India and abroad—Aza in Mumbai, and Delhi; Fuel in Mumbai; Ensemble in Mumbai and Delhi; Vesimi in Dubai; Aashni & Co. in London. You can also find her brand online on Pernia’s Pop Up Shop, aashi & co online and Aza online.
