BharatPe launches new campaign which enables small shopkeepers to create their own ad with Rohit Sharma and KL Rahul
The personalized advertisement can be created in Hindi, Tamil, Telugu, or Kannada, and can be used by shopkeepers to attract more customers this festive season
BharatPe, one of India’s leading fintech companies, today announced the launch of its new and one-of-a-kind marketing campaign called ‘My Shop My Ad’. This first-ever campaign in the fintech industry in India gives millions of offline merchants of BharatPe an opportunity to create their own video advertisement- featuring India’s star cricketers, Rohit Sharma or KL Rahul. The merchants can create customized advertisements for their own shops in multiple languages. Merchants would be able to share their personalized advertisements directly with their customers. BharatPe has partnered with Rephrase.ai to build the technology platform for this offering.
The process of creating the advertisement is simple. Shop owners can create their own personalized advertisements via the BharatPe app by following 3 simple steps. Merchants can go on the BharatPe app and visit the ‘My Shop My Ad’ section. They will be required to submit their business details like shop name, contact, and business category. Post this, they will need to upload a picture of their shop facade in portrait mode. The personalized ad is created and delivered to the merchants within 48 hours.
Speaking on the launch of this new campaign, Mr. Parth Joshi, Chief Marketing Officer, BharatPe, said, “We are excited to announce the launch of ‘My Shop My Ad’ campaign. This initiative will empower the next-door retail shop owners to have their own customized advertisements with famous cricketers and in turn, be able to attract more customers to their shops. I am confident that this initiative will have a positive impact on their business. We tried this with a limited set of merchants in the pilot phase and the response has been overwhelming. I am confident that this initiative will encourage more merchants to join hands with BharatPe and help us expand our reach across the country. It has been a wonderful experience working with the team at Rephrase.ai for the campaign and we look forward to creating more personalized campaigns for our merchants in the near future, as we continue to stay committed to our vision of empowering millions of offline merchants and Kirana store owners in the country.”
“Working with BharatPe, a pioneer in the Fintech space was a great experience for Rephrase.ai and this is only the beginning. With the growing demand for personalization, humanizing customer journeys continue to be Rephrase.ai’s north star and we are anticipating great developments in generative AI in the next year. For BharatPe, we unlocked new levels of personalization with pictures of storefronts as video backgrounds and audio in local languages, which means BharatPe’s 10 million store owners will get to create their shops’ ads with digital avatars of Rohit Sharma and KL Rahul in Kannada, Tamil, and Telugu based on their preferences ” Ashray Malhotra, CEO and Co-founder, Rephrase.ai.
Links for the promotional films:
BharatPe was founded in 2018 with the vision of making financial inclusion a reality for Indian merchants. In 2018, BharatPe launched India’s first UPI interoperable QR code, the first zero MDR payment acceptance service. In 2020, post-Covid, BharatPe also launched a card acceptance terminal – BharatSwipe. Currently serving 1 crore merchants across 400 cities, the company is a leader in UPI offline transactions, processing 18 crores+ UPI transactions per month (annualized Transaction Processed Value of US$ 20 Bn in payments). The company has already facilitated the disbursement of loans totaling over ₹7500 crores to over 400,000 merchants. BharatPe’s POS business processes payments of over US$ 4 bn annually on its machines. BharatPe has raised over US$ 650 million in equity to date. The company’s list of marquee investors includes Tiger Global, Dragoneer Investment Group, Steadfast Capital, Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo, and Sequoia Capital. In June 2021, the company announced the acquisition of PAYBACK India, the country’s largest multi-brand loyalty program company with 100 million+ members. In October 2021, the consortium of Centrum Financial Services Limited (Centrum) and BharatPe, was issued a Small Finance Bank (SFB) license by the Reserve Bank of India (RBI). BharatPe also made its entry in the Buy Now Pay Later segment with the launch of postpe in October 2021.