Haircare Rooted in Skincare Launching November 10 at NYKAA
The Ordinary, renowned for its honestly priced clinical formulations, has launched a complete line of hair care products in India. This is the brand’s first foray into haircare since their launch in June 2022.
Consisting of a trio of products – the Sulphate 4% Cleanser, the Behentrimonium Chloride 2% Conditioner and the Natural Moisturizing Factors +HA scalp treatment – the formulas introduce simple solutions for a simple routine, offering everything hair needs, and nothing it doesn’t.
Sulphate 4% Cleanser for Body and Hair
Sulphate 4% Cleanser for Body and Hair offers a gentle-is-essential approach to effectively cleanse body and hair. The product contains SLES-2, a milder sulphate that has been incorporated into the formula to be gentle on the skin, and cleanse hair without additional colour fade.
Directions: Work the cleanser into wet hair. Rinse thoroughly. Lather and apply generously when using on the body.
Behentrimonium Chloride 2% Conditioner
Behentrimonium Chloride 2% Conditioner is a minimalistic formula that avoids the bulky ingredients typically found in conditioners. This means more manageable hair with less weigh down.
Directions: Work the conditioner into wet hair. Leave on for three minutes, then rinse.
Natural Moisturizing Factors + HA for Scalp
Natural Moisturizing Factors + HA for Scalp is a milky serum that contains a combination of ingredients that mimic the function of natural moisturizing factors (NMF), as well as hyaluronic acid (HA) and squalane that are naturally produced within the skin.
Directions: Massage a few drops thoroughly into clean, dry scalp once daily, ideally at bedtime. This formula is a leave-in treatment. Do not wash hair or scalp after application.