Hon Edmund Bartlett, Minister of Tourism of Jamaica, interacting with the visitors
L – R- Ms. Essie Gardner, Commissioner General of Jamaica Pavilion at World Expo 2020 with Hon Edmund Bartlett, Minister of Tourism of Jamaica
A spontaneous street party in the midst of shipping containers from across the world is giving visitors an unforgettable experience at The World Expo 2020, Dubai that opened on Oct 1, 2021. Some 190-country pavilions are vying for attention, but participants are already rocking to the rhythm of Jamaica.
The Jamaica Pavilion, which has been named as one of the ‘coolest’ at the global event, reflects the culture of the island and the initiative to transform and introduce it as a logistics hub connecting the Americas to the rest of the world.
There are 7 zones providing visitors an immersive experience of the sights, sounds, and tastes of the beautiful Caribbean Island.
Zone one is an introductory space that focuses on connectivity and the map of the country. Zone 2, which displays the Heritage of Jamaica, highlights important dates and events and the tiny nation’s big global impact. A diverse nation because of its past Jamaica continues to be a multicultural melting pot offering experiences dipped in unique blends of traditions preserved from centuries ago.
With Jamaica being the land of the fastest runners, Zone Three puts the spotlight on Sports, featuring athletics, cricket, swimming, football & netball. Zone Four is the Business zone to introduce local and international investors to business opportunities in Jamaica’s growing industries. Rocking the expo is our Zone Five on Music, bringing alive sounds that rock the world! As the home of reggae and dancehall, Jamaica is the land of Bob Marley. This zone showcases a scintillating live music studio which spotlights some of the most iconic Jamaican musicians, artists and producers; visitors can listen to Jamaican music, create their own playlist, and catch a vibe of the vibrant island!
“The World Expo 2020 is the first mega-event post pandemic which is truly global in scope and is helping to overcome international reluctance to travel. We hope to connect with people and decision-makers from all over the world here, to put Jamaica top of mind as a destination of choice for travellers,” says Minister of Tourism for Jamaica, Hon Edmund Bartlett, “We are here with an optimistic vision of the future, to forge alliances with strategic partners for global initiatives.
Minister Bartlett also stated, “Our total visitor arrivals were growing exponentially and the numbers had jumped to 4.3 million pre pandemic (2019). With pent-up travel desires as the world reopens to welcome tourists we hope to welcome and host many more happy guests”.
For food lovers, Zone Six on Gastronomy is not to be missed. Visitors can savour authentic and traditional dishes from some of the top Jamaican Chefs using special blends of herbs and spices. And get to know all about the world’s most expensive Blue Mountain Coffee and also about the internationally famous Jamaican Rum. And for all passionate travellers, Zone Seven is the place to Experience Jamaica, where the Doors App allows visitors to experience a bespoke collection of Jamaican resorts and attractions and here visitors can also take a virtual tour of the Jamaica Pavilion via a special Navigation App!
Whether it is the music or the food or sports, Jamaica moves and connects the world. And the Jamaica Pavilion at World Expo 2020 exemplifies this beautifully.
Minister of Tourism for Jamaica will be at the Jamaica Pavilion at the Expo from October 18-24. The Minister will be positioning tourism as a catalyst for sustainable and inclusive growth.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
This year, the JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) for the thirteenth consecutive year and Jamaica was named the Caribbean’s Leading Destination for the fifteenth consecutive year as well as the Caribbean’s Best Spa Destination and the Caribbean’s Best MICE Destination. As well, Jamaica copped the WTA’s World’s Leading Wedding Destination, the World’s Leading Cruise Destination and the World’s Leading Family Destination. Additionally, Jamaica was awarded three gold 2020 Travvy Awards for Best Culinary Destination, Caribbean/ Bahamas; Best Tourism Board Overall and Best Tourism Board, Caribbean/ Bahamas. The Pacific Area Travel Writers Association (PATWA) named Jamaica the 2020 Destination of the Year for Sustainable Tourism. In 2019, TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.
Visitors at Jamaica Pavilion
Hon Edmund Bartlett, Minister of Tourism of Jamaica
Inside the Jamaica Pavilion
Jamaica Pavilion at World Expo 2020
Jamaica Pavilion names as one of the coolest pavilions at World Expo 2020