Conceptualised as a multi-purpose brand, BARI reflects founder Nitisha Jain’s passion for designs, patterns, and textures inspired by various cultures. “Bari is a homegrown name and to us it means ‘joyful’. It springs from a sense of belonging and a feeling of warmth that makes our community feel like home. Our work reflects the growing need for multipurpose designs intended to complement our care for experimentation and to promote sustainable living,” shares Nitisha Jain, founder, BARI.
On the design front, BARI comprises Exclusive, and Everyday clothing lines consisting of block prints available in a variety of colours, kurtis, jackets, lehengas, etc and the recently added new line ‘BARI Accessories’ featuring scrunchies, headbands and masks. The brand also features ‘BARI Stationery’ and ‘The Gift Shop’ uniquely personalised for the creative you.
BARI seeks to explore different cultures, designs and aesthetics thus introducing you to new fusions and unions by connecting to the rest of the world through their work. The brand strives to bring out raw and bold designs, intended to suit the urban lifestyle while evoking the energy of possessing something unique. With an array of fabrics such as Cotton Silk, Organza, Rayon, Khadi, Mul etc to choose from, each piece of clothing by BARI is characterised by its versatility, honouring individual styles of women. From African tribes to the Aztec Empire, the designs gravitate towards a combination of styles that stand out as raw and bold – concrete in their form yet diverse in their appeal.
BE KIND REWIND
A Jaipur-based brand, BARI is built on an intrinsic belief to reduce waste. “By Redefining the ‘R’ in BARI, we aim to inspire fresh enthusiasm that further cares for the environment,” says Nishita Jain, founder of BARI. From juttis adorned with leftover fabric to creating cushions by patching up the katran, Jain repurposes the leftover fabric or katran retained from the process of creating handcrafted products. The new line ‘BARI ACCESSORIES’ includes repurposed leftover fabrics to create accessories such as masks, headbands, scrunchies, and much more.