As the festive season draws near, Estée Lauder honors the profound significance of Indian Festivals across Diwali, Navratri, Karwa Chauth, Durga Puja, and countless others recognizing them not only as moments of cultural importance but also as powerful expressions of empowerment and self-identity for women across India. Estée Lauder’s festive campaign celebrates the country’s rich regional diversity, to embrace the vibrant mosaic of Indian traditions. By shining a light on the rituals and cultural nuances that shape these celebrations, the brand underscores the beauty of inclusivity, amplifying the unique stories and traditions that unite us all.
This year, Estée Lauder has partnered with four extraordinary trailblazers, each a luminary in their field, who have made a significant impact through their talent and influence. Together, they share their unique stories and emotional connections to festive celebrations, creating a campaign that resonates deeply with our audience and elevates the spirit of the season.
Manushi Chhillar, with her grace and intellect, brings her own blend of tradition and modernity to Diwali, perfectly reflecting Estée Lauder’s ethos of timeless beauty. Her ability to seamlessly bridge cultural heritage with contemporary values makes her the ideal ambassador for Diwali, embodying joy, light, and empowerment that the festival represents.
Roshni Chopra embodies the essence of Karwa Chauth, celebrating with grace and reverence. Her vibrant preparation for the festival, adorned in exquisite traditional attire, reflects her heartfelt belief in the ritual, making her the perfect ambassador for this occasion.
Shivani Bafna, with her passion for dance and a multicultural background, captures the joyous spirit of Navratri. As a representation of the global diaspora, she perfectly aligns with Estée Lauder’s commitment to inclusivity, bringing vibrancy and authenticity to our campaign.
Rukmini Maitra’s profound connection to Durga Puja, combined with her influential presence, makes her an ideal choice to showcase the cultural depth of this cherished festival. Her deep-rooted ties allow her to authentically represent its significance, embodying the rich heritage and traditions Estée Lauder seeks to celebrate.
Through this dynamic collaboration, Estée Lauder beautifully weaves together stories of empowerment and celebration, creating a campaign that transcends boundaries and honors the diversity of India’s festive traditions.
Shagun Singh, Brand Director at Estée Lauder, shared, “Our campaign, ‘#CelebrateFestiveRituals,’ is a strategic tribute to India’s rich and diverse festive landscape. By highlighting the distinctive beauty and stories of individuals across Diwali, Navratri, Durga Puja, and Karwa Chauth, we are deepening our commitment to regional diversity. This initiative underscores Estée Lauder’s role in enriching, elevating and celebrating beauty rituals of our consumers during this joyous season, ensuring that our brand resonates with their unique cultural experiences”.
“I am so excited to be part of Estée Lauder’s festive campaign again. This campaign not only highlights the joy of the season but also emphasizes the importance of taking time to self-care, to spend that quiet moment with yourself, to celebrate the rituals that matter. I feel proud to represent a brand that values inclusivity. For me, getting ready with Estée Lauder during Diwali is more than just a beauty routine; it symbolizes confidence and self-expression.” quotes Manushi Chhillar, Global Brand Ambassador for Estée Lauder.
With a legacy of innovation, the brand offers high-performance products tailored to diverse needs. The Advanced Night Repair Serum is an iconic product that ignites 7-night repair actions to visibly reduce multiple signs of aging. The Revitalizing Supreme+ Youth Power Crème is a multi-action moisturizer that improves firmness and radiance, infused with Moringa for deep hydration.
For a flawless base, the Double Wear Stay-In-Place Foundation provides 24-hour coverage with a natural matte finish, effectively controlling oil and smoothing pores.
The New Pure Color Explicit Silk Matte Lipstick offers ultra precision, silk matte explicit color in one swipe, while Beautiful Magnolia captures the essence of blooming magnolia with a fresh, floral fragrance that embodies elegance and femininity.
The Pure Color Envy Luxe Eyeshadow Quad features vibrant shades and rich finishes for luxurious eye looks.
Price:
1. The Advanced Night Repair Serum: Starts from INR 1650
2. Double Wear Stay-In-Place Foundation: Starts from INR 2400 (50 diverse shades)
3. Revitalizing Supreme+ Youth Power Creme: Starts from INR 1950
4. NEW Pure Color Explicit Silk Matte Lipstick: INR 3500 (12 shades) – Available from 15th October
5. Beautiful Magnolia Fragrance: Starts From INR 8100
6. The Pure Color Envy Luxe Eyeshadow Quad: INR 6000
Estée Lauder products are available in-stores and online on Estéelauder.in, Nykaa, TIRA, Sephora.
About Estée Lauder
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today, Estée Lauder engages with women in over 150 countries around the world and at dozens of touch points – from in-store to digital. And each of these relationships consistently reflects Estée’s powerful and authentic woman-to-woman point of view.
About Manushi Chhillar:
Manushi Chhillar is an actor, model, and philanthropist. She is the winner of the 2017 Miss World pageant where she was awarded the Beauty with A Purpose Award for her philanthropic initiative, Project Shakti. With a vision and mission to support women’s welfare, Chhillar started Project Shakti in 2017 to educate women about the importance of menstrual hygiene management and provide greater access to feminine hygiene products in India. Manushi has also partnered with UNICEF India to raise awareness for both menstrual hygiene and AIDS, as well as with UN Women on their #BuildBackBetterAndEqual campaign to speak up on violence against women.
About Rukmini Maitra:
Rukmini Maitra is a prominent Indian actress and model primarily active in the Bengali film industry. She began her modeling career at just 13 years old, representing several notable brands such as Lakmé, Vodafone, and Sunsilk. Maitra made her film debut in 2017 with Chaamp, where she starred alongside Dev Adhikari. The film’s success established her as a rising star in Tollywood. She has since appeared in several successful films, including Password (2019), Sanak (2021) showcasing her versatility across genres.
About Roshni Chopra:
Roshni Chopra is an Indian actress, television presenter and winner of the reality show Dil Jeetegi Desi Girl. Despite taking a break from acting in recent years, Roshni Chopra remains a popular figure in the Indian entertainment industry due to her memorable performances and bubbly personality. Roshni emphasizes living life organically, focusing on positivity and authenticity in both her personal and professional endeavors. She aims to create a positive impact through her work and social media presence. She shares insights on motherhood, entrepreneurship, and lifestyle, encouraging others to pursue their passions while maintaining a balanced life
About Shivani Bafna:
Shivani Bafna is an Indian American YouTuber, influencer, entrepreneur, and TEDx speaker. She gained prominence as a TV host on the Asian Variety Show (AVS TV), where she interviewed over 200 celebrities from Bollywood, including Shah Rukh Khan and Salman Khan. With a significant social media following, Shivani uses her platform to engage with her audience on topics related to lifestyle, fashion, and personal growth. Shivani’s journey reflects her passion for Bollywood and her commitment to empowering others through authenticity and storytelling.
