“कुछ ख्वाब हैं जो दिल में गहरे छुप जाते हैं, कुछ लम्हें हैं जो खामोशी में मुस्कुराते हैं।”
Devnaagri presents ‘Khayalon Ka Karwan,’ a poetic celebration of life’s most treasured moments, where the true magic lies in the subtle, often overlooked details that make each experience extraordinary.
Devnaagri brings these small yet profound joys to the forefront, weaving them into cherished memories with the launch of its latest collection, Zaina—a beautiful embodiment of this philosophy.
Zaina: A Tribute to Timeless Beauty
At the heart of “Khayalon Ka Karwan” is the Zaina collection, an embodiment of life’s simple joys. Named after the Arabic word for beauty, Zaina encapsulates the fleeting yet unforgettable moments shared with loved ones. Each piece reflects the grandeur of life’s celebrations, intricately crafted from luxurious fabrics and adorned with exquisite embroidery, vibrant colors, and meticulous details.
The designs draw inspiration from Ottoman motifs, infusing each ensemble with a global yet culturally rooted aesthetic, from the timeless elegance of anarkalis to the bold flair of shararas and the graceful charm of lehengas and sarees. Crafted with rich silk satin, organza, and georgette fabrics, the collection is adorned with intricate handcrafted embroidery—including zardozi, dori, pearl work, and French knots—that pays homage to traditional artistry while embracing contemporary elegance.
The color story of Zaina is vibrant and festive, designed to light up every occasion. Reds, fuchsia pinks, mustard yellows, blush pinks, and pistachio greens make a bold statement, while soft tones like golden beige and orange.
Discover the spirit of Devnaagri at our flagship store, located at D-56, Main 100 Feet Road, Chattarpur Enclave, New Delhi. More than just a retail space, our store is a haven of Indian artistry, showcasing a curated selection of timeless ensembles that celebrate the rich cultural tapestry of India.
We are thrilled to invite you to experience this collection firsthand:
• Date: 28th September
• Time: 2:00 PM onwards
• Venue: Devnaagri Flagship Store, D-56, Main 100 Feet Road, Chattarpur Enclave, New Delhi
Join us in celebrating the launch of Zaina, where beauty meets craftsmanship and tradition embraces modern elegance. Each piece tells a unique story, and we invite you to create your memories with Devnaagri’s Zaina collection.
About Devnaagri
Founded in 2013, Devnaagri is a beacon of Indian craftsmanship and design, drawing inspiration from the Devanagari script—a symbol of the origins of modern Indian writing. The brand began as a celebration of the Indian woman and her many facets, evolving alongside her journey of sophistication and confidence. Devnaagri now extends its offerings to include menswear and outfits for families, helping them celebrate life’s most memorable moments.
Meet the Visionary Founders: Kavita and Priyanka Jain
Kavita and Priyanka Jain, the dynamic sister duo behind Devnaagri, embody the spirit of sisterhood and entrepreneurship. With a shared passion for design, they infuse their unique perspectives into every collection, blending vibrant colors and rich fabrics to create something truly special.
“As we celebrate over a decade of Devnaagri, we are filled with gratitude for our journey and the incredible support of our patrons. This celebration is not just a reflection of our past but a stepping stone towards an even more inspired future,” say Kavita and Priyanka, co-founders of Devnaagri.
