Content consumption has risen by manifolds in India in a very short span of time. Increased Smartphone use, affordable and extensive internet data availability, and the coronavirus outbreak have acted as a catalyst for this growing demand across genres: entertainment, gaming, news, and infotainment. This growing appetite for creative content consumption hence poses as a great monetization opportunity for content creators.
The year 2021 looks at a new format and development in the creator space the user-generated platforms are witnessing higher traction from the last year. The scenario here in India is also picking up, to come closer to having platforms that offer exclusive, personalized and targeted content for specific users. Content creators have slowly started exploring content formats like podcast-style conversations, panel discussions, closed group networking, video and audio chats to offer content that is more personalized than it was earlier. User-generated platforms are giving opportunities to creators to generate unique content and reach out to smaller audiences that are all looking for similar content and generating money from their homes. This streamlined way of reaching out with relevant content is going to shape up the year and gradually lead to strengthened content generation and increasing content monetization platforms and tools.
Listed down below 5 user-generated platforms that millennials are using to generate income in 2021:
Plixxo is one of the biggest influencer marketing platforms in India by POPxo with over 26,000 influencers. It caters to both influencers and brands alike. Bloggers, YouTubers, celebrities, Instagram influencers and campus influencers can sign up on the platform for accessing paid campaigns. Brands can also invite thousands of influencers through Plixxo for joining them in their marketing campaign. In short, Plixxo helps in simplifying running influencer campaigns for brands. For influencers, Plixxo is a platform that verifies their profiles, reach and stats. This proves that they are bonafide influencers and that Plixxo is an effective business generation tool that allows them to pick up paid brand campaigns
Momspresso is a decade-old India’s largest user-generated a content platform for women. The platform is helping brands to conceptualize and launch digital campaigns with the help of Influencers, Content Creators, etc and leveraging the traffic on their social media platforms across 10 different languages. It is a multilingual content platform that caters to the multifaceted mums of today. It is a platform for moms, brewing with the energy of possibilities. The finely-brewed content offers support to moms not just in their journeys as parents, but also in their lives as wives, daughters, and – most importantly – as women! It provides answers on all their parenting queries, while also acting as a catalyst for self-discovery and as an engine for them to reinvent their own identities along the way. Momspresso with its platform, Supports Groups — India’s first anonymous social network for women to initiate conversations about lesser talked about topics such as single motherhood, sex, intimacy, and depression has created a safe space for women. The brand is also empowering moms financially, with the introduction of its micro-influencer platform called MyMoney. The launch of this unique feature underlines Momspresso’s commitment towards enhancing the marketing efficacy of brands wanting to target moms. MyMoney utilizes ‘everyday moms’ who are consumers of brands to build word of mouth amongst friends, family, and fellow moms.
Hubhopper is India’s largest podcasting and audio-on-demand platform. Hubhopper Studio platform is for the potential audio content creators in India. It enables anyone to create, distribute, host podcasts for free. Creators can now use the exceptional features of the platform to seamlessly record their audio content, get them published widely for free through Hubhopper’s distribution network and finally get the content monetised by connecting with the right brands. Moreover, the online platform will also enable the content creators to monetise by connecting them with relevant brands like 9Stacks (online gaming platform), Wink & Nod (lifestyle), SleepyOwl ,Gharkul Spices, Mama Earth, MyChoize etc. for sponsorships, advertising or brand integrations. The platform is also cognizant about their customer experience, and hence will be careful not to disrupt content flow through mid-roll ads. Hubhopper is presently India’s largest platform of its kind with over a million hours of audio content spread across 12 vernacular languages. Hubhopper has partnered with Spotify, Gaana Paytm, Phone pay and Hungama it holds a pan-India presence with availability across digital media comprising the website, mobile website and an app.
PulpKey is an influencer marketing platform based out of India, where brands and creators collaborate to tell stories. Here, you may either login as a Brand/Agency or as a Creator/Talent Manager. In order to log in as a Creator or a Talent Manager, you either need to have at least 2,000 followers on Instagram or a minimum of 500 subscribers on YouTube.PulpKey also wants to address and solve problems pertaining to the promotions carried out by influencers and the lack of trust between consumers and brands. Their decent roster of renowned clients includes Wego, HelloDhobi, Hypstar, Bombay Shaving Company, Happn and many more.
Bengaluru-based Winkl helps bloggers, influencers and content creators in creating their own media kits, for showcasing their work to their peers, receive feedback and connect with brands to work on brand collaborations. It intends to become the most sought after influencer marketing platforms in India and to be the preferred marketing channel for brands to help them unlock the power of influencers for achieving their business outcomes. Top clients include Flipkart and YGL.