AWSUM is India’s first functional chocolate brand for millennials who are dealing with modern-day lifestyle disorders like stress, mid-day lethargy insomnia, depression, etc.
Amid the COVID-19 pandemic, when immunity boosters are driving people crazy, one would not be able to assimilate the fact that Chocolates can also boost your immunity and can be made of Ayurvedic herbs and botanicals.
The pandemic forced the urban workforce to quickly adapt to the remote working model. As a result of working from home, the lines between professional and personal life began to get blurry. The millennials, who love to eat out, shop, and travel, were now confined to their rooms. The increased screen time hampered their circadian rhythm due to which they are struggling to get a good night sleep. This has also led to a surge in disorders like stress, insomnia, mid-day lethargy, depression and other ailments.
Designed to help the urban working millennials deal with their modern-day lifestyle disorders, two friends Pranav Sharma and Kritik Thakur, have launched India’s first Functional Chocolate brand,Awsum. Awsum is first of its kind chocolate brand which is using Ayurvedic principles to make products healthier that nowhere compromises on taste. Awsum uses the ancient wisdom of Ayurveda and combines it with premium dark and milk chocolate to create exciting products that come with functional benefits.
The Functional Chocolate as a category is very new and novel for the Indian markets with no similar brands available in the same space. These Chocolates are packed with herbs and nutrients that help the body to deal with the modern-day lifestyle health disorders and are very relevant for the current scenario where we are all dealing with a pandemic like COVID. The chocolates have a rich and smooth texture and do not come at a compromise of taste.
Awsum has initially launched 4 variants to start off with which are: Daily Energy, Sleep, Goodbye Stress and Active Immunity.
People irrespective of class, gender, region, love chocolates, and many medical researchers have already proved that they are a good source of antioxidants. Awsum just gave us more reasons to munch chocolates and compensate for vitamins, minerals, and other nutrients.