Bestselling author and newspaper columnist, Twinkle Khanna has launched Tweak India. A space for the modern Indian woman to challenge old ideas and discover new ones. Just like its founder, Tweak India firmly believes that nothing is sacred in life except laughter.
As a digital media company, Tweak will offer women content in the form of reads, podcasts and videos, to expand their minds and strengthen their backbones. Talks by experts on LGBTQ+ sensitization, gender equality, positive body image, mental health, beauty and lifestyle, will help the Indian woman.
To ensure their mission reaches its full potential, the company has partnered with Instagram. Tweak’s video content will first be available on Instagram for 48 hours before it gets shared on other platforms. Since most of the content is more than a minute long, this will be an IGTV-led strategy.
A special edition called ‘Tweak Multitasker’ is a fun segment, with Mrs Funnybones making her debut as the interviewer. In this female celebrities from Sudha Murthy to Vidya Balan, are challenged to answer a quirky questionnaire while performing a task.