The Amethyst Room presents an exclusive jewellery pop up for the first time in Chennai with Anu Merton. The Designer, Anu Merton will be present on day one of the exhibition. This exhibition is from 11am to 7.30pm on Friday and Saturday, September 6th and 7th, 2024 at The Amethyst Room, 106, Chamiers Road, RA Puram, Chennai. Ph : 044 43042099.
Price range of the collection is from Rs.1,700/- to Rs.27,000/-.
I BELIEVE…
Dressing up should be fun. It should be when you put on your music, pour a glass of something and enjoy the experience, flowing to where it takes you, very much like the ancient shringar – a norm, not an occasion. I dress for work like I dress for a holiday – seeking comfort, but full of joy and fun.
Why should jewellery as we know it only be worn in the evenings and on holidays? Why should it be stored in drawers and bank lockers, only emerging for an ‘occasion’? What’s the point of a diamond necklace if you can’t wear it all the time?
At the end of the day, clothes and jewellery are just stuff. They shouldn’t cost an arm and a leg to own.
WHY ANU MERTON
For me, Anu Merton is a way to bring the wear and shine of real India to you.
All those bijoux and apparel you’ve had a hard time finding, sourcing or customizing. This is my way of showcasing our art and craft by patronizing them, wearing them in a myriad of looks, and taking them out into the world every day.
WHERE IS MY JEWELLERY MADE?
My jewellery is made in different places – Jaipur, Jodhpur, Bangalore, where I am based out of, and Patna, my hometown.
Jaipur historically had and still has some of the best karigars and semi-precious stone markets in the world. Their enamel work is unmatched, and the city is famous for making jewellery for generations of Indian royalty.
My karigars in Patna, a city with its roots in craftsmanship, are either from Bengal, well-known for its filigree work, or Lucknow (Awadh).
Between them, I’m able to create jewellery that’s a unique marriage between traditional craft and my own touch of a modern aesthetic.
Note on what to expect at the pop up: A specially curated collection from all time best sellers from the very beginning to now. As usual I kept the sorting relevant so that anyone can mix and match the pieces.
